Alain Crozier Joins Trajectry Advisory Board

We are very proud to announce that Alain Crozier , former Chairman & CEO Greater China of Microsoft, joined the Advisory Board of the innovation consulting firm TRAJECTRY .

Alain will bring invaluable experience to the company strategy and to its clients, leveraging a successful international career at Microsoft, with CFO and CIO roles at the Seattle company's headquarters, then President of the French market and finally Chairman & CEO of the Greater China Region for nearly 6 years.

Trajectry will benefit from his deep knowledge of the tech and innovation ecosystems across three continents (Europe, US and China), but also from his extensive experience on digital transformation for large organizations performed both for the Microsoft group but also for its corporate clients.

Patrice Nordey , CEO & Founder of Trajectry commented:

Welcoming Alain to our Advisory Board is a great recognition for Trajectry and a strong sign of the ambition we have placed into this new venture: being the partner of choice of large organizations having strong ambitions in China, with innovation at their core.?Alain will not only be able to bring a compelling impact on our projects, but also a rare experience around large organizations transformation.

Alain Crozier, Senior Advisor of Trajectry to add:

I’m excited to join the Trajectry team as an Advisor. Leveraging the best technology to create innovative services and insanely great experiences to create new opportunities and accelerate growth is a very strong vision.

The arrival of Alain Crozier at the Advisory Board of Trajectry is a new step into the development of the Shanghai-based company, following the spin-off of the EY Fabernovel China operations earlier this year.

The innovation consulting firm has already attracted in its portfolio several industry leaders willing to accelerate their innovation strategy and growth in the region, such as Porsche, Kering, LVMH, Pernod Ricard, Christie’s or Richemont.

About Alain Crozier

Alain Crozier began his career with Peat Marwick Consultants (now KPMG) before moving to Lesieur Alimentaire (ERIDANIA BEGHIN SAY GROUP), where he played a crucial role in the company’s restructuring.

Alain Crozier joined the Microsoft group in 1994 and held various leadership positions for almost 30 years. Former Chairman and CEO of Microsoft Greater China, President of Microsoft France, he was also CFO of Microsoft’s Global Sales, Marketing, Services, and Operations. He has led global and large-scale outsourcing and transformation of Microsoft’s sales, finance, HR, and operations, as well as the repositioning of the China business, around new growth engines: digital natives, go global and global strategic partnerships.

In 2022, Alain Crozier joined Seven2 (ex Apax Partners) as a Senior Advisor in the Tech & Telecom sector with the aim to help create foundations of sustainable growth and accelerate value creation.

Alain Crozier is a graduate of the Institut Supérieur de Gestion and Université Claude Bernard (Lyon).

About Trajectry

TRAJECTRY is an independent Innovation Consulting firm dedicated to assisting organizations in unlocking new business opportunities and realizing growth potential in China. With a wealth of expertise spanning over 16 years in the region, Trajectry has emerged as a trusted advisor to global industry leaders and a valued partner for Chinese companies venturing into the global arena.

Trajectry provides Research & Insights, Experience & Business Design, Innovation Programs and Transformation Programs: Digital Transformation, AI Transformation, ESG Transformation.

Shape your growth trajectory with us: www.trajectry.com

Contact Information:

TRAJECTRY

[email protected]

Release Date:

Shanghai, April 15th 2024