AKOOL Supports Cannes Lions Grand Prix and Launches a Revolutionary Streaming Avatar
As the 2024 European Cup unfolds, a football match video created by the French telecommunications company Orange has quickly gone viral. In the video, we see Mbappé, Giroud, Griezmann... but in reality, all the athletes on the field are not real people, but virtual characters generated by artificial intelligence.
Thanks to its outstanding creativity and uniqueness, this work won the 2024?Entertainment for Sport Grand Prix at Cannes Lions. AKOOL provided core technical support for this award-winning project.
Their AI facial capture system accurately captures the subtle expressions and movements of the human face. Combined with meticulously designed rendering technology, the virtual characters in the video are almost indistinguishable from real people. This level of visual effect meets the high standards required for top-quality video production.
I. AKOOL Focuses on Streaming Avatar, Showing Potential in Multiple Fields
AKOOL is now channeling its efforts into the business of living faceswap and streaming avatar. Building on the existing technology, AKOOL has introduced a new vision of avatar that not only captures subtle facial expressions but also displays smooth, real-time movements. This makes the entertainment and interactivity of avatars comparable to that of real people.
The streaming technology aims to elevate live broadcasts by enhancing the viewer experience. It achieves this by virtualizing the host's real-time expressions and movements, providing a richer and more engaging viewing experience.
Currently, AKOOL boasts nearly 3 million users and has partnered with numerous Fortune 500 companies. Last year, they provided AI faceswap technology for the joint marketing campaign between Coca-Cola and the League of Legends game.
In recent years, avatar technology has demonstrated tremendous potential across various fields, driving innovation in user experience and business. In such scenarios, streaming avatar technology offers new possibilities for live streaming platforms, enhancing the live interaction experience.
AI hosts are fluent in language and can interact with the audience in real-time, enhancing user engagement. They can also be online 24/7 without ever tiring.
AI teachers are transforming the remote education landscape. Through real-time interaction and situational simulations, they make the classroom experience more engaging and vivid, boosting students' interest and participation.
In customer service, avatars excel at handling common questions, product recommendations, and basic troubleshooting. They provide round-the-clock, personalized support, reducing the workload of human customer service agents and improving service efficiency.
On social media platforms, streaming avatar technology offers new tools for content creators. Imagine a virtual talk show featuring Lei Jun , CEO of Mi Phone, and Elon Musk – wouldn't that be interesting? Whether for fun, educational entertainment, or learning about brand stories, living avatars are excellent at engaging audiences.
Streaming avatar also brings innovation and improved performance to personalized marketing, helping companies attract and retain customers more effectively.
II. AKOOL Streaming Avatar: Highlights and Key Technologies
AKOOL's streaming avatar platform offers a variety of digital human templates to cater to different user styles. Users can select an image that suits their preferences, fitting various application scenarios.
领英推荐
In terms of sound processing, AKOOL provides two main methods for sound customization. Users can either choose from a premade sound or upload their own or others' voice samples for cloning. The system employs voice synthesis technology to generate speech, intonation, and speaking speed that closely match the user's samples, giving the avatar more personalized vocal characteristics.
AKOOL also offers custom digital human functions, allowing users to meticulously define various attributes of the digital human. This includes professional background, dialogue context, communication style, professional field, tone preference, and knowledge base content, creating a digital human tailored to specific communication needs. For instance, it can simulate a senior IELTS test expert capable of evaluating and asking questions based on IELTS standards, providing a more professional interactive experience.
Living avatar has potential applications in live broadcasting, remote education, customer service, social media content creation, and marketing. The development of this technology relies on the accumulation of multiple key technologies.
One of these is the breakthrough advantages of cloud computing. AKOOL's real-time communication utilizes cloud computing technology, reducing dependence on local hardware. Regardless of the device used, users can experience consistently high-quality dialogue. The cloud's powerful processing capabilities not only ensure the dialogue's real-time nature but also significantly enhance the avatar flexibility and scalability.
To further enhance the user experience, AKOOL has made significant upgrades compared to its competitors. By integrating advanced artificial intelligence algorithms, AKOOL significantly improves the system's response speed and dialogue comprehension, making interactions more natural and aligned with users' language habits. This results in a more personalized and insightful interactive experience.
In terms of visual presentation, AKOOL has achieved important breakthroughs. To greatly enhance the realism of avatar, they have developed facial expression and lip synchronization technology. This ensures that the facial and lip movements of avatars precisely match the voice or text input, making them more vivid and natural.
Beyond pursuing film-level visual effects, AKOOL focuses on enhancing the intelligent interaction capabilities of digital humans. For example, the system integrates natural language processing (NLP) technology and machine learning algorithms, enabling avatar to understand and respond to complex language structures and semantics, resulting in more intelligent human-computer interactions.
Given the substantial data processing and complex algorithmic calculations required for real-time avatar, AKOOL has carefully optimized the allocation and use of computing resources. This aims to provide a stable and smooth digital human interaction experience.
To promote the widespread application of this technology, AKOOL offers an API , making it easy for enterprises to quickly integrate and utilize this advanced AI technology. Additionally, the system supports over 40 mainstream languages, catering to multilingual needs in a global context.
Throughout the system design process, AKOOL has focused on response speed and reliability, aiming to provide a stable user experience in various network environments. Furthermore, the system employs 4K ultra-high-definition resolution to deliver high-quality images and detailed motion, further enhancing the realism and immersive experience of avatar.
III. AKOOL: "Another Conquest of Space"
AKOOL operates with nearly 50 employees spread across various countries and cities, reflecting its global approach. The consulting team includes executives from renowned global companies and top university researchers.
The company’s founder, Jeff, holds a Ph.D. in artificial intelligence from the University of Illinois at Urbana-Champaign. He conducted visiting research at Stanford University and participated in Harvard Business School's President's Class (PLDA). Before founding AKOOL, Lu was involved in the early operations of other tech companies and has extensive research experience in generative artificial intelligence.
Jeff has stated that the company's digital cloning technology aims to preserve voices and images in digital form. He envisions this technology as a future means of preserving personal intelligence. Jeff likens AKOOL's efforts in AI to "another conquest of space."
In response to the risks associated with Deepfake videos, AKOOL is also developing technology to identify fake videos. The company is committed to continuing exploration and innovation in digital human technology while balancing innovation with responsibility, aiming to advance the industry.
Wow! Congratulations AKOOL!
Human Resources Manager
4 个月AKOOL's advancements in facial capture are game-changing! Real-time avatars can significantly enhance viewer interaction, making online events much more engaging.
Customer Concierge at Plannly
4 个月Congratulations, AKOOL! Your AI-driven technology is truly transforming the way we engage with digital content. It's exciting to see how you're setting the bar higher for live streaming!
Co-Owner | Founder at Maveno Digital
4 个月AKOOL’s AI advancements are reshaping digital human interaction. Exciting to see such impactful innovation in action!
The DeepTech Decade - Value Creation From the Seed
4 个月Cool