AI:Your Sales Funnel Reimagined

Is AI the Future of Sales?

In the dynamic world of sales, the synergy between human intuition and artificial intelligence (AI) is reshaping the game. Meet Jestine Cervera, the trailblazing sales leader at Experian who has orchestrated a remarkable transformation. Her secret? "Purposeful calling."

?"Purposeful calling", Jestine Cervera

Purposeful Calling Defined

Purposeful calling is the art of leveraging AI-driven insights to inform every interaction. Instead of cold calls, Jestine's team crafts personalized messages based on detailed analyses of potential clients' social profiles, industry trends,and financial data. It's like having an intuitive dance partner who knows all the right moves.

Jestine's Remarkable Achievements

- Increased Appointment Show Rates: From 85% to an impressive 96%. AI's precision ensures that every call counts.

- Reduced New Hire Ramp-Up Time: From 6 months to a mere 3 months. New reps hit the ground running.

- Outperforming in Tough Verticals: Top AI users exceed sales goals even in challenging sectors.

- Enhanced Email Reply Rates: From a paltry 1% to a respectable 3%. AI-guided emails resonate.

Decoding Social Styles: The Human Element

Why It Matters

Understanding your clients' social styles is like learning their favorite dance moves. It’s essential, enables tailored communication, and builds lasting relationships. Here are the four main social styles:

1.???? Driving: Strong-willed and emotionally controlled.

2.???? Expressive: Outgoing and dramatic.

3.???? Amiable: Easygoing and supportive.

4.???? Analytical: Serious and exacting.

?AI Across the Sales Funnel: A Symphony of Efficiency

AI isn't just a backstage player; it's the conductor of your sales orchestra. Here's how it enhances the entire funnel:

-??????? Validating Hypotheses: AI rigorously tests assumptions.

-??????? Generalizing Findings: Insights apply broadly.

-??????? Tracking Granular Changes: No detail escapes AI's watchful eye.

-??????? Quantifying Problem Severity: AI assigns weights to issues?.

Action Steps for You

1?? Analyze LinkedIn Profiles:

?? - Look for clues about social styles in bios, posts, and connections.

?? - Adapt your approach accordingly.

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2?? Implement Purposeful Calling:

?? - Leverage AI tools to personalize outreach.

?? - Use data-driven insights to craft compelling messages.

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3?? Blend Qualitative and Quantitative Research:

?? - Conduct interviews (qualitative) to understand pain points.

?? - Deploy surveys (quantitative) to validate hypotheses.

?The AI Tango isn't about replacing intuition; it's about enhancing it.

Remember, the AI Tango isn't about replacing intuition; it's about enhancing it. So put on your dancing shoes, embrace the rhythm of data, and let's waltz toward better sales outcomes!

Stay tuned for more insights in our next newsletter. Until then, keep dancing!

Learn more about Jestine Cervera’s journey here:

#AI #sales #1MillionWomenBy2030

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