AIUX : Social Media with an AI dictated user experience : Creativity Crossroads
Prasanna Krishnan Venkatesa
Senior Consultant, Communication Media and Information Services, North America
Many social media platforms which were once merely used as hubs for connection and sharing, have evolved into sophisticated ecosystems where AI-driven algorithms dictate the user experience and target advertisements. Take, for instance, Meta's AI-powered news feed, which prioritizes content based on user engagement and relevance. This shift has forced businesses to adapt, investing heavily in AI-driven advertising strategies to reach their target audiences.
A totally irrelevant advertisement which popped up yesterday on YouTube when I was watching a recap of the Limp Bizkit version of Tom Cruise Mission Impossible-2 background score, prompted me to write this article! User Experience has to be driven with true content contextual relevance and not biased / blind rule based suggestions!
According to a study by Adobe, companies using AI for social media advertising saw a 25% increase in engagement and a 20% decrease in costs.
?Instagram's AI-driven "Reels" feature, which uses machine learning to curate personalized content for users. This has led to a significant increase in user engagement, with 71% of online adults aged 18-29 using the platform, according to Pew Research.
However, as we go through this experience, it is evident that the reliance on AI also poses challenges for social media companies. The lack of transparency in AI decision-making processes has raised concerns about bias and discrimination. An interesting article in AITHORITY which I came across highlighted the filter bubble and algorithm bias and its implications.
领英推荐
?The increasing use of AI-generated content has blurred the lines between authenticity and manipulation. ?A Forbes article on authentic story telling in the age of artificial intelligence caught my eye. This article highlights an important aspect which I have personally experienced while exploring ?AI driven generation tools. “tools “inadvertently perpetuate and intensify societal biases related to gender, race, and emotional portrayals in their imagery.” Excluding women and people of color from depictions of occupational scenes, suggesting a level of inequity that is worse than what’s currently reflected in labor statistic”
?Despite these challenges, social media companies continue to invest in AI, recognizing its potential to drive growth and innovation. According to a report by Grand View Research, the global AI in social media market is expected to reach billions by 2025, growing at a high CAGR.
Grand View Research: https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-ai-market
?While, AI is transforming the social media landscape, presenting both opportunities and challenges for companies seeking to attract and retain customers. As AI continues to evolve, social media companies must prioritize transparency, accountability, and user trust to harness its full potential.
Search Engine Optimization Analyst at SEO
3 个月"AIUX for social media is intriguing. AI can enhance user experiences through personalized content, trend prediction, and meaningful interactions. Platforms like #SmythOS, an AI agent, democratize these capabilities with no-code AI orchestration."