AIT: The Bot Army is Here and the Battle is On!

Once upon a time, there was a company called GOAT that sold designer sneakers online. They had a massive following, a sleek website, and an unbeatable marketing strategy. However, unbeknownst to them, a sneaky group of bots had infiltrated their website, generating fake traffic and wreaking havoc.

These bots were part of a larger “bot army” created by bad actors who wanted to get their hands on some of the money flowing towards A2P (Application-to-Person) SMS. As more and more businesses around the world realize the benefits of using #A2P SMS, the A2P messaging world has become a lucrative target for fraudsters.

The fight against the bot army is underway, and there are ways to push back. Jawwal, a Palestine-based telecommunications company, suffered an #AIT (Artificial Inflation of Traffic) attack in 2022. Nevertheless, the company detected the fraudulent traffic thanks to the #VOX360 ATF (Artificial traffic firewall) feature and block it.

Watch the recorded #webinar, where we explain what AIT is, the real-life consequences of this fraud for stakeholders across the A2P ecosystem, why it is a massive threat, and how to stop it in its tracks. Let’s work together to protect the integrity of A2P SMS and keep businesses safe from financial harm.

Please enjoy the rest of the article on VOX Solutions Blog and watch the recorded webinar!