AI’s Role in Political Manipulation
Generative AI is revolutionizing politics, offering tools for targeted campaign ads, message amplification, and voter engagement. However, it also poses risks like fake ads, disinformation, and voter manipulation.
In his latest article for AdMonsters , our Co-founder and CEO S?ren H. Dinesen explores the benefits and dangers of AI in politics, emphasizing the need for regulation to safeguard democracy.
The erosion of trust brought on by deep fakes, AI-generated lies, and bots undermine the democratic process, ultimately threatening the stability of societies. Never has it been more important to protect the integrity of information during election cycles. AI tools are cool and offer tremendous benefits to everyone in the digital media industry. But we must also acknowledge their potential for abuse, and work tirelessly to control how they’re used.
A note on Google's latest 3P cookie announcement
Google's decision not to deprecate third-party cookies should not postpone diversifying your data strategy. Cookies have become increasingly unreliable over the years, and Google's announcement is not the “stay of execution” it appears to be.
A robust data strategy relies on varied audience targeting methods to be effective. Digiseg is excited about the advancements in cookieless data from independent ad tech and look forward to an increasingly privacy-conscious future.