AI's effect on digital marketing

AI IS A NEW FACE OF PRODUCTIVITY EFFICIENCY AND PROFITABILITY

Artificial intelligence is a way of making a computer, a computer-controlled robot or a software think intelligently in a similar manner as human think. Mostly all major marketing applications are using AI in digital marketing.

Searches

The way users perform online searches has changed. So, marketers should create web content like that. There have been two big advances in artificial intelligence that revolutionized Internet searches and search engine optimization (SEO):

1.voice search and Google’s algorithm

2.RankBrain.

Google’s machine learning algorithm, RankBrain, was created to get much more relevant search results. It interprets the user’s voice searches and, using the power of AI, provides the user with the best results according to what it interpreted from the user’s language and context.

Voice searches require marketers to adapt their content so that it’s closer to the way a user would verbally express themselves. So, in this sense, those famous long-tail keywords will be replaced with more conversational keywords, based on the way the user would say something or do a voice search.

Digital Advertising

Digital advertising is, without a doubt, the area of digital marketing that’s most successfully adopted artificial intelligence. Adext is an Audience Management as a Service (AMaaS) that uses deep, transfer and machine learning to automate the handling and optimization of your ads on platforms like Google Ads and Facebook Ads. This means that in addition to testing different audiences on each ad (up to 480 every day!) to detect the one most likely to make the desired action or conversion, it’s able to identify and learn which platforms are most profitable and then channel the investment toward them.

User Experience (UX)

Through intelligent algorithms, it’s possible to personalize an experience on a website. After analyzing thousands of data on a single user (including location, demographics, devices, interaction with the site, etc.), AI can display offers and content that are more appropriate for each user type.

A good user experience is what keeps an audience browsing a site and, the more time they spend on it, the higher the probability of a conversion.

Creating and Generating Content

Normally there will be a content writer for the company to generate the content for their website. In the modern world, things got changed. There are plenty of examples are available that the content created by AI can be useful and help attract visitors to your website. It can help you save lots of time and resources. For example, AI can already write reports and news based on data and information. BBC, CBS, and NewYork times already implemented this technology. Intelligent tools like wordsmith, Articolo, and Quill are already being used by the Associated Press and Forbes to create news, which leads to clicks on their websites. Using templates and fill-in-the-blanks to enter data and keywords can create unique content that gives the impression a human wrote it.

AI is not only able to generate content; it can also curate it. Content curation by artificial intelligence will make it possible to better connect with visitors on certain websites and show them more relevant content.

This technology is commonly used to make personalized content recommendations that the user may find interesting, such as the typical, “people who buy X also buy Y,” like we constantly see on Amazon.

Email Marketing

Based on user’s preference and behaviors each brand use the AI power. It is possible to get the details of the consumers by using machine learning as the best days and time of the week to contact the people. Moreover, it is possible to know which content catches the audience attention and which email subjects get more clicks. The tools which used for this purpose are Boomtrain, and Persado.

AI can help to Increases Productivity: Using AI algorithms, you can automate a number of repetitive tasks,

Increases ROI: AI empowers decision-making and also helps you create better-performing content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can't refuse.