AI's 10 Game-Changing Impacts on Business by 2028
Felipe Viana
Ecommerce Specialist | Maximizing Online Sales and Optimizing Customer Experience
The rise of artificial intelligence (AI) has been one of the most remarkable technological advancements in recent history. Over the past few decades, AI has transitioned from a concept confined to science fiction novels to a pivotal force that's reshaping industries, including our very own business landscape. As we set our sights on the horizon of 2028, it's imperative to reflect on the historical trajectory of AI to appreciate the profound impacts it will continue to have on businesses in the years to come.
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The Evolution of AI: A Brief History
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The journey of artificial intelligence (AI) is a testament to human ingenuity and a relentless pursuit of replicating human intelligence. While the term "artificial intelligence" emerged in the mid-20th century, the quest for AI dates back much further.
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Early pioneers like Alan Turing and John McCarthy laid the theoretical groundwork for AI. Alan Turing's famous Turing Test, introduced in 1950, challenged the notion of whether machines could exhibit human-like intelligence.
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However, the path of AI wasn't without its challenges. There were periods known as "AI winters" when interest and funding in AI research waned due to unrealistic expectations and unmet promises. Yet, these setbacks served as valuable learning experiences.
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The late 20th and early 21st centuries witnessed a resurgence in AI, driven by advancements in machine learning and neural networks. The availability of vast datasets and increasingly powerful computing resources propelled AI forward. Breakthroughs in deep learning, particularly in convolutional and recurrent neural networks, transformed the field, enabling AI to excel in image and speech recognition, natural language processing, and more.
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Throughout this journey, AI transitioned from a theoretical concept to a practical tool. Now, as we approach 2028, AI is set to become an integral part of businesses, offering unprecedented opportunities for innovation, efficiency, and customer engagement. In this article, we explore how AI will continue to shape the business landscape in the years to come.
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10 Game-Changing Impacts of AI by 2028
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1. Hyper-Personalization: AI will enable businesses to tailor their products, services, and marketing efforts to individual customer preferences with unprecedented precision. From personalized product recommendations to content customization, hyper-personalization will redefine customer engagement.
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A study by Amazon found that personalized product recommendations can increase sales by up to 35%. This is because personalized recommendations are more likely to be relevant to customers, which makes them more likely to click on them and make a purchase.
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2. Enhanced Customer Service: Chatbots and virtual assistants will become integral to customer service operations. AI-driven chatbots will provide instant responses, resolve issues efficiently, and free up human agents to focus on more complex tasks.
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A study by IBM found that personalized customer service can increase customer satisfaction by up to 25% and loyalty by up to 50%. This is because personalized customer service makes customers feel valued and appreciated. It also shows that businesses are taking the time to understand their needs and concerns.
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3. Data-Driven Decision Making: AI's ability to analyze vast amounts of data will empower businesses to make more informed decisions. Predictive analytics and machine learning algorithms will guide strategic choices, optimize operations, and drive growth.
The impact of is has no limit.
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4. Supply Chain Optimization: AI will revolutionize supply chain management. Real-time inventory tracking, demand forecasting, and supply chain analytics will ensure efficient operations, minimize disruptions, and reduce costs.
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Not only with process optimization, but providing innovative solutions as electric transportation by cars, trucks and drones.
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5. Voice Commerce: Voice-activated shopping through virtual assistants will gain momentum. Customers will make purchases, track orders, and access information effortlessly through voice commands, offering new avenues for businesses to engage with their audience.
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It is a rapidly growing market, and is expected to generate $80 billion in sales by 2023, according to a study by Juniper Research.
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6. Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies will enhance the customer experience. Customers will virtually try on products, visualize items in their environment, and engage with brands in immersive ways, leading to more interactive and compelling marketing campaigns.
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Virtual reality (VR) and augmented reality (AR) are two of the most exciting technologies of our time. They have the potential to revolutionize the way we interact with the world around us, and they are already being used in a variety of industries, including gaming, healthcare, and education.
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According to a study by Grand View Research, the global VR market is expected to reach $80 billion by 2024. IDC also predicts that the global AR market will reach $198 billion by 2024. And a study by McKinsey found that VR and AR can help businesses to increase sales by up to 30% today.
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7. Fraud Prevention: AI will play a critical role in safeguarding businesses against fraud. Advanced machine learning algorithms will continuously monitor transactions, detect anomalies, and enhance cybersecurity measures, protecting both businesses and customers.
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A study by Capgemini found that AI-powered fraud detection systems can reduce fraud losses by up to 90%. Experian also found that AI can help businesses to detect and prevent fraud with 99% accuracy.
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8. Automation and Efficiency: AI-driven automation will streamline repetitive tasks and boost efficiency across various industries. From manufacturing to customer support, businesses will leverage AI to reduce operational costs and increase productivity.
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AI can automate tasks and save businesses money. A study by McKinsey found that AI can automate up to 45% of tasks in a typical organization.
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The processes that can be automated and gain more efficiency are diverse, such as data entry, customer service, fraud detection, inventory management, and supply chain management.
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IDC found that AI can help businesses save up to \$1.7 trillion in costs by 2030.
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9. Sustainable and Ethical Practices: AI will enable businesses to demonstrate their commitment to sustainability and ethical practices. Transparency regarding product origins, environmental impact, and ethical sourcing will become a standard expectation among consumers.
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10. Workforce Transformation: Last, but not least. As AI takes on routine tasks, the workforce will shift towards more creative and strategic roles. Businesses will invest in upskilling and reskilling employees to thrive in an AI-augmented work environment.
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While these impacts of AI hold immense promise, they also come with ethical and regulatory considerations. Privacy, security, and responsible AI development will be paramount as businesses navigate this transformative landscape.
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Conclusion
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AI is set to revolutionize our business landscape over the next five years, offering unprecedented opportunities for growth, innovation, and customer engagement. To remain competitive and relevant, businesses must embrace AI as a powerful ally in their journey toward success in the digital age. By leveraging the full potential of AI, we can create a future where businesses are more efficient, customer-centric, and sustainable. The time to embark on this transformative journey is now.
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The journey of AI, from its theoretical beginnings to its transformative impact on businesses today, is a testament to human innovation and the relentless pursuit of progress. As we stand on the threshold of 2028, AI's influence on business is poised to reach new heights, promising efficiency, personalization, and sustainability.
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In this rapidly evolving landscape, the call to action is clear. Embrace AI as a strategic imperative for your business. Whether you are a seasoned professional or an emerging talent in the realm of digital transformation, now is the time to harness the power of AI. Stay informed, invest in the right technologies, and foster a culture of innovation and adaptability within your organization.
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I'm Felipe Viana, a Digital Transformation professional, and I invite you to join me on this exciting journey into the future of business driven by AI. Together, we can unlock the full potential of artificial intelligence and ensure that our businesses remain at the forefront of innovation and success in the years to come. The AI revolution is here, and it's time to seize the opportunities it presents.