Airlines Analytics
Ashutosh Shukla
Digital Experience || Market Maker || Advisory and Analyst Relations||Agile|| Technologist || Growth Advisor || Harvard MDP||
Airlines today use multiple channels, humungous amount of data is generated in each channel and is multiplying exponentially by the day. This voluminous data is a gold mine that consists of very important information on flyer profiles, choices of foods, entertainment and preferences that can be used very effectively by airlines to develop offerings customized for that particular flyer. Airlines can also strike away product / service offerings that do not appeal to customers.
Airlines can monitor challenges faced by customers and provide customized solutions, predict customer needs and preferences by the analysis of historical data and effectively cross and up-sell additional products or services.
Sales and marketing departments of an airline can take their service level notches above current levels with the help of analytics. Analytics help extract crucial information from this pile of unstructured data and can help business managers make better business decisions. Analytics is emerging as a strategic enabler for the airlines business. For the airline industry analytics assumes importance in the form of social media analytics and sentiment analysis.
In the future analytics will keep airlines aloft...!!!
Vice President, QA and Delivery Efficiency at Standard Chartered Bank
8 年Yes Ashu, agree with your view. In general, all customer experience industries like hospitality and airlines have a lot of business potential if they choose to tap into their customer behaviors. Interestingly, even banking and Insurance providers seem to have also taken to analytics to understand and retain their customers. When competition increases and services are commoditized, what else can the provider do?
Sr. Vice President - Software Engineering ( Credit Risk ) at JPMorgan Chase & Co.
8 年Nice one :)
Transforming Industries with Digital, Data, AI, & Analytics | Strategy, Solutions, Sales | Industry Alliances |
8 年Completely agree......Passenger Experience Management :)