Airline tickets and energy
When traveling by plane, you can usually choose between the cheapest, economy class, with no right to check in baggage ("free"), no possibility of rescheduling the date, and the most expensive, with all the possibilities.
And, in between, there is still a range of alternatives. It is up to the passenger to make the choice, balancing cost and risk.
It is no different with electric energy, although the alternatives are not so "obvious". On the contrary, the preference that simplifies everything is to go for the solutions that are being most publicised.
It is easier! There is no need to study the alternatives. Just get a quote and whoever has the lowest price wins. The good news is: whoever looks into this subject (alternatives) has a great chance of discovering how to achieve and maintain a more competitive position.
How about giving it a try?