“On air” online marketing is blooming

In the past few years, online marketing is becoming more and more interactive than ever before, changing from the traditional blogging type marketing to video marketing. I could still remember the days that people are using YouTube channel as a new way of marketing and the “first move advantage” created lots of millionaires on YouTube channels. It proves the trend of online marketing that people want more interactive and live content online so that they could feel the reality of the marketing content. That’s why Facebook, Snapchat, Periscope and so on become popular among online marketers and are widely spread throughout the Internet. Below are the reasons why “on air” online marketing will be the next trend and will be successful.

[Source: www.periscope.tv]

Eliminating barriers between users and companies

Here is the problem for traditional marketing strategy: no matter how appealing the storytelling those marketers are using, which could be either an article or a promotion video, users always have the innate question about the trustworthiness of the content. It is literally impossible for users or customers to know that whether the products they are buying is really worth the money. They will never know whether the work out guru standing on the stage really lives a life that is healthy and disciplined enough for customers to buy in his ideas of diet. Therefore, “on air” marketing eliminates the barrier between users and companies to show the reality directly in front of the users.

[Source: www.facebook.com]

Running rapid promotion

Due to the uniqueness of the “on air” video, marketers do not need to waste time and money to edit the video any more, which greatly decrease the preparatory phase for online marketing. And also because online live events have a really specific target audience, online marketers could easily generate the content and build a strong brand to stay with the users. In fact, the most important factor for branding is time. If online marketing could promise the customers to stay with the branding in a long period of time, it could tremendously leverage their trust to the brand. For instance, you will trust your closest friends who you spend the most time with instead of the random stranger on the street.

[Source: www.engadget.com]

Influencer effect

There is no better way to waste a large amount of money on celebrity when doing the online marketing. See the 30 seconds video before the YouTube video and you will notice Stephen Curry wearing Under Armor shoes and showing the functionality of the shoes. However, even if you are a huge fan of Stephen Curry, you still have no idea whether Curry wears the shoes for the commercial or for real. In this case, “on air” marketing could maximize the effect of influencers and showing customers that celebrities are truly using the product are enjoy it. For Under Armor, they could have a “on air” live event for a day of Stephen Curry practice on the court to prove the realness.

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Short bio

Bob Xu is the founder of Shift Academy, aiming to share the inspiration of the most successful people around the world and help college students to reach their goal. Bob Xu is also a sophomore student in University of California, Berkeley, majoring in Molecular Environmental Biology.

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