Air India's New Logo: A Modern Take on a Classic Brand & Some Cases

This modification was part of Airbnb's rebranding plan, which emphasised belonging and sharing. Following the makeover, Airbnb's rapid global expansion continued, with greater reservations and visibility. While the logo update alone could not account for all of these purchases, it was part of a larger plan that established Airbnb as a leader in the hospitality industry.

Relevance & Evolution: In changing marketplaces, logo revisions can keep a company feeling fresh and current. As a business grows and evolves, its logo should reflect its current identity and ideals.

Modernization & Rebranding: Design trends change; upgrading a logo guarantees that the brand does not appear out of date. A significant change in a firm, such as a merger, may demand the creation of a new logo.

Memorability & Market Expansion:: By establishing a new impression, a refreshed logo can improve brand remember among viewers. A revamped logo may resonate better when entering new markets or demographics.

ReClarification: A fresh logo can assist in clarifying a company's market position or unique selling proposition.

Competitiveness: In highly competitive marketplaces, a new logo can help a company stand out.

Technology Advancement: Newer logos can be optimised for digital platforms and mobile devices.

Emotion & Perception: A logo redesign can influence consumers' emotions and perceptions of the brand.

In 1948, the first logo for Air India was unveiled. It was a stylized centaur that resembled Sagittarius and was shooting an arrow into a circle that represented the Konark wheel. Uday Shankar, a well-known Indian artist and filmmaker, created the logo. Over the course of more than 50 years of use, the centaur logo rose to become one of the most recognizable in the entire world.

In 2007, Air India debuted a new logo depicting a flying swan with the Konark wheel inside. Landor Associates, a multinational branding firm, created the new logo. The soaring swan emblem was designed to symbolize Air India's new position as a private firm, as well as its goal to be a global player.

Air India underwent a massive rebranding campaign in 2023, which included a new logo. With a gold border and a purple inside, the new logo is a stylized version of the iconic Air India window. Landor Associates created the logo, which is meant to signify Air India's commitment to quality and its focus on the future.

Many people have applauded the new Air India logo for its simplicity and elegance. It's a modern logo that pays homage to the airline's history and tradition. The new logo also corresponds to Air India's new brand positioning, which is to be a "world-class airline serving guests from all over the world, and that proudly represents a new India on the global stage."

Here are some such recent examples of old brands redesigning their logos:

• Coca-Cola: Coca-Cola launched a new logo in 2003 that was intended to be more modern and energetic. The new logo elicited mixed emotions, but it ultimately aided in the revitalization of the company. The new logo is a simpler and more minimalist design than the previous one, and it is intended to symbolize Coca-Cola's commitment to freshness and simplicity.

• Pepsi: Pepsi debuted a new logo in 2008 that was intended to be more youthful and vibrant. The new logo was also more basic than the previous one, which contributed to its memorable nature. The new logo is brighter and more colorful than the previous one, and it represents Pepsi's commitment to fun and excitement.

• Apple: In 2013, Apple debuted a new logo that was intended to be simpler and more attractive. The new logo is also more symmetrical than the previous one, which contributes to its visual attractiveness. The new logo stands in stark contrast to the former logo's intricate and colourful appearance. Apple's new logo is intended to show the company's devotion to simplicity and minimalism.