Ain't No Way!

This week I worked on two sale contracts that left me 100% CERTAIN .... 100% ......that there is NO WAY that these transactions could have been facilitated without the guidance, assistance, hand-holding, scolding, soothing, insights, educating, de-escalating, communications-enabling of a human being.....or two, both buyers and seller's agent!

The multiple weeks of negotiations were exhausting on every level. But I view this draining episode as proof positive that we as professional agents have a very long and healthy future ahead of us. In fact, ANYONE who is facilitating and marketing the transaction of a highly emotional and expensive product should feel reassured that the human component has a very solid future. Yes, the grab-and-go Walmart-style model or online click-purchasing will have an active and important role, especially for those with super-tight budgets, but for everyone else, the need for highly educated, skilled and insightful advisors the future is BRIGHT!

"Given the size of the expenditure and the emotional stakes of home buying, we’d  expect the human element to endure." (McKinsey)

Now it is up to us to demonstrate our value and clearly communicate ALL that we do regularly to the consumer so that those entities who are trying to convince them otherwise - purely with self-serving motives - don't lead the consumer astray. No one should be deluded into believing that high touch isn't as important as high tech in real estate advisory and marketing. The essential, skilled, ethical, empathetic human component is simply irreplaceable.