The Aimée Parfitt Effect

We recently had the opportunity to sit down with Aimée Parfitt , CEO and visionary founder of The The A List Styling on her inspiration, motivation and how the world of luxury fashion and technology have never been closer. Born in the UK and raised by a Singaporean mother, Aimée possesses a profound passion for blending the traditional and the modern into fresh and innovative style creations, often mixing household names and brand new designers, whom Aimée champions with the same feverish energy that’s brought her to the attention of Anna Wintour and the Vogue 100.

"When I first had the idea for The A List Styling, I imagined a unique platform where modern technology makes better sense in the world of high fashion. I’ve always been a people person so to me it’s more about the experience and not just the fashion, as style is more than just what you wear, it’s about how you truly feel.’’- Aimée Parfitt

In under three short years this vision has materialised into an exclusive styling membership, a new Mayfair home, and an array of bespoke services available internationally. Whether it involves curating and digitising a client’s home wardrobe, finding the scientifically perfect fit, or creating unique shopping experiences abroad, Aimée blends the ever-evolving digital with the physical, to help her clients feel as supported and cared for as possible.

“The world’s of luxury fashion and technology have never been closer, but to me technology is there to complement the personal touch, not replace it. The? core?of?our?approach?is, and always will be, a?deep? commitment?to understanding my clients and placing their passions at the centre of everything I do. There’s genuinely no great trick to it, it’s about taking that moment to truly pause and really hear and see my clients and to know what they want, with no boundary to what needs to be done to make that client happy.’’- Aimée Parfitt

The crown jewel of The A List is its bespoke private app. Aimée elaborates, “Please don’t call it a tool; it's your fashion sidekick in your back pocket. It’s about making our clients' lives easier, whilst looking more epic, how can you go wrong with that? I want The A List to embody luxury, innovation, and personalisation, wrapped up in one seamless package.”

And it’s already garnering attention:

“A unique and clever concept, The A List App simultaneously engages users with editorial content whilst keeping stock of your wardrobe, revolutionising the way we consume and curate outfits. Whether you’re searching for a wedding look or back to work power suit, The A List provides inspirations and tailor made suggestions, regardless of the occasion.” -Jasmine Contomichalos (Global Head of Experiences), VOGUE

Aimée concludes our discussion by teasing what's in store for the upcoming year. Anticipated collaborations, exclusive events, and an increased presence at home and abroad, all indicate that 2024 is shaping up to be a transformative and pivotal year for The A List.

In a world where fashion and technology are increasingly intertwined, The A List is emerging as a shining example of what is possible for when these two worlds converge harmoniously.