AIDA – Marketing Model

As an acronym, AIDA breaks down into the steps required for successful marketing:?Attention, Interest, Desire (or, in some variations, Decision) and Action. The model was developed in 1898 by?St Elmo Lewis?in an attempt to explain how personal selling works. The model laid out a sequence that describes the process a salesperson must lead a potential customer through in order to achieve a sale. The stages, Attention, Interest, Desire, and Action, form a linear hierarchy.

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Later AIDA model is?a theory developed by Edward Strong in 1925. AIDA model usually used for advertisement but practically can be used for other context. By using the AIDA framework, marketers may also?save time. The AIDA model specifies the necessary stages, and marketers may conveniently follow the recommendations. It's efficient, swift, and time-saving, enhancing marketing efforts and increasing sales.

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AIDA – For what it stands for…

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A stands for Attention: -?You have to grab the attention by using a strong hook.

I stands for Interest: - You have to mention something exciting immediately after catching the attention and it should be something really unique about your product or services.

D stands for Desire: -?Here, you have to convince your audiences that they want and desire the product or service and that it will satisfy their needs.

A stands for Action: -?Now, you have to lead customers towards taking a specific and measurable action.

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AIDA Enhanced insights of customer behaviours:

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Because the AIDA model divides the consumer experience into key stages, a marketer can analyze customer behaviour at each stage, gaining valuable insights into what drives consumers to choose a certain product or service. For example, a marketing team might work to improve the awareness stage of the consumer experience with the company.

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The AIDA model helps organizations focus their efforts when optimizing their marketing activities based on the customers' journeys. The AIDA marketing model is a cornerstone of modern marketing, to the extent that missing one step is thought to almost guarantee an unsuccessful result.

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Thanks.