AI/ChatGPT: Death of a Salesman?
I wondered about this question, do sales professionals need to worry about being replaced by AI the likes of ChatGPT? IMHO in the near term? No. In the long term? The jury is out.
First let me say that I differentiate between sales professionals and order takers. If a prospect knows what they want there is no reason why they couldn’t walk themselves though the buying cycle. The AI could ask all the appropriate questions about the item a prospect was interested in and complete the sale – Amazon.com and others have been doing this for years.
My initial thought using AI for sales was in the potential for gamifying the learning process for sales professionals. For example: We used to have to bring in an opportunity or two we were working on to eventually role play. I thought it would be cool to be able to plug in the scenario (the opportunity, decision making process, personality profile(s) of people in the decision making process, deal drivers, current condition/implications, desired future state and the delta …). I still think that would be very useful.
Then I thought about the ability of AI to actually sell. Which led me back to that old sales interview question, “Sell me this pen” or “Sell me a pen”. So I plugged it into ChatGPT and below is the transcript. ChatGPT’s response reminded me of a joint call I made early in my sales career. The senior rep I was working with debriefed me as follows, “Dave, you just threw up all over that guy. You FAB’ed hit to death. Do you even have a clue what he was interested in?” The senior rep was correct. An ChatGPT has no idea why I’d buy a pen from Bic to Mont Blanc...no idea.
Being unsatisfied with the result I decided to give it a second try and ChatGPT gave up (i.e. replied “something went wrong. If the issue persists…).
So, if your a sales pro, you don’t need to worry about AI taking away your profession. It could help you with some of the mundane processes of add on bits and pieces though. So fear not!
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DN: Sell me a pen.
ChatGPT: Sure! Let me tell you about this amazing pen that you won't want to miss out on.
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Enjoying court time and helping others.
1 年And BARD doesn't do any better. Sell me a pen Sure, I can help you with that. Here are some of the benefits of using this pen: It is a high-quality pen that writes smoothly and consistently. It is made of durable materials that will last for years. It is available in a variety of colors to match your style. It is a great value for the price. Here is a sales pitch that you can use to sell this pen: "Hi, I'm here to tell you about this amazing pen. It's a high-quality pen that writes smoothly and consistently. It's made of durable materials that will last for years. And it's available in a variety of colors to match your style. But the best part is, it's a great value for the price. So if you're looking for a great pen, this is the one for you."