AI360: AI Powered Customer360 and CDP for Telco

Introduction

In the telecommunications sector, understanding and addressing customer needs is crucial for success. Dlytica's AI360 stands at the forefront of this challenge, offering an AI-powered Customer360 and Customer Data Platform tailored for the unique demands of telecom companies. This comprehensive solution transforms customer data into actionable insights, driving engagement and growth.

Core Components

AI360 integrates a variety of data sources, providing a multi-dimensional view of the customer:

1. Call Detail Records (CDR): Tracks call forwarding, roaming, and records.
2. Customer Relationship Management (CRM): Manages service packages, promotions, feedback, payments, and customer profiles.
3. Charging Billing System (CBS): Oversees customer billing and transaction records.
4. Network and System Logs: Monitors signal strength, system activities, and network infrastructure.
5. Social Media and Online Integration: Captures customer interactions across digital platforms.
6. Surveys and Data Packets Inspection (DPI): Provides insights into network performance and user experience.

360 Dashboard

The AI360 dashboard offers an in-depth analytical view:

• Customer Profile Analysis: Gathers comprehensive data from CRM, including demographic details and contact information.
• Usage and Payment Tracking: Analyzes customer usage and spending patterns from CBS data.
• Interaction Insights: Examines customer interactions for troubleshooting and marketing purposes.
• Household Mapping: Identifies family package structures and usage.
• Acquisition Sources: Tracks the effectiveness of various marketing channels.

AI-Powered Analytics

AI360's AI section delves into predictive analytics:

• Churn Risk Scoring: Identifies customers at risk of leaving, using survival analytics.
• Advanced Customer Segmentation: Segments customers based on demographics, behavior, needs, and more.
• Next Best Offer (NBO) and Action (NBA): Suggests personalized offers and actions based on customer data.

Operational Benefits

AI360 enhances various operational aspects:

• Customer Care Teams: Improves experience by providing a comprehensive customer view.
• Sales and Marketing: Enables targeted marketing and sales strategies with higher ROI.
• Data Science Teams: Facilitates the development of predictive models and KPIs.
• IT Teams: Integrates seamlessly with existing systems for streamlined data access.

Conclusion

AI360 is built to streamline value management across the entire customer lifecycle, utilizing AI-enabled marketing automation platforms. It empowers telecom service providers to achieve an unprecedented focus on their customers through automation, big data, and AI, acting as key transformation enablers. The solution delivers tangible results in several key areas:

1. Customer Onboarding: AI360 facilitates sending welcome messages and activation guides, significantly improving the customer experience right from the start.
2. Upsell/Cross-sell Opportunities: The solution identifies upsell and cross-sell opportunities, enabling personalized offers (Next Best Offer) to enhance customer Average Revenue Per User (ARPU).
3. Customer Retention: AI360 proactively identifies and retains at-risk customers with AI-enabled predictions, thus effectively reducing churn.
4. Converged Services: Special emphasis is placed on household identification by linking customer, service, and device IDs, enhancing customer understanding and targeting. It also identifies cross-sell and upsell opportunities within households to maximize their lifetime value.

AI360's versatility extends to various telecom services, including prepaid and postpaid mobile services, TV, and internet services. It introduces unique features like bill shock management and contract prolongation, further enriching the customer journey.

In essence, AI360 by Dlytica offers a synergistic blend of AI, big data, and automation to revolutionize customer interaction and value management in the telecom sector. Its deployment ensures a more customer-centric approach, leading to increased satisfaction and loyalty, ultimately driving growth and profitability for telecom companies

Dlytica's AI360 redefines customer engagement in telecom, providing Telecommunication with an edge in a competitive market. By leveraging AI-driven insights, telecom companies can offer hyper-personalized experiences, enhance operational efficiency, and ultimately increase their average revenue per user (ARPU).

Ready to transform your telecom customer engagement with AI-powered insights? Explore how AI360 can elevate your business. Click the link to learn more and schedule to discuss your requirement ! #AI360 #DigitalTransformation #CustomerExperience #TelecomInnovation #DataDrivenDecisions #AIinTelecom

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