AI and Your Website Strategy

Recent advances in machine learning have transformed AI from a fun toy to a powerful, practical tool. With the introduction of ChatGPT 4 and other cutting-edge technologies, AI will offer your audiences a new user experience when seeking information on your website.??

AI technologies have reached a level of sophistication that allows them to read and summarize multiple information sources to give us exactly what we asked for. We ask our questions in a conversational style, specifying what we want included or excluded. We can specify the format of outputs, from tables to images to computer code. We can then ask follow-up questions, with the AI remembering the previous questions and answers.?

How Can Your UX/UI Strategy Benefit from AI??

AI is the Next User Interface??

Commercialization is just beginning, but technologies already exist to create custom self-service interfaces for organizations. These are not the frustrating chatbots that make you long for human help. Let's consider the example of a professional association. Imagine you are a member and want to learn about the annual meeting:?

• Using AI, you can easily ask a series of questions and receive detailed information about the event, the keynote speaker, and their related publications.?
• You can complete the registration process through a conversation, rather than a form, letting the AI help you pick conference sessions of interest.??
• The AI can also assist with booking travel and hotel accommodations that align with the conference timing and location.??
• It can recommend restaurants or local events based on your preferences.?
• It can assemble links for pre-reading based on the sessions you selected.?
• It can package this all into a pdf for easy reference.?
• The following year when you return, it will remember your preferences (topics, travel itineraries, hotels, etc.) and offer personalized recommendations?

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Using the old way, this would have required visits to 10+ websites and dozens of unique searches.? This level of personalized assistance and seamless integration of services can greatly enhance the user experience for clients across a wide range of industries.?

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AI is Content Marketing Rocket Fuel?

The writing capabilities of the newest AI models are uncanny. From emails to blog posts to SEO optimization, models like GPT-4 can write plausible first drafts and are rapidly getting better. At a minimum, an AI draft can get the writer over the “blank page syndrome” with a 30% draft to shape. In the best cases, the AI drafts are 80%+ ready for use. The AI can also be automated to produce/edit large volumes of content, such as implementing new branding across all your content.?

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AI is the Next Wave of Automation?

As with previous technological advances, some common human tasks will be taken over by computers. Writing, research, software programming and data analysis are prime targets. But it doesn’t end there. We are only beginning to figure out the uses and implications. Organizations will need to be planning for the evolution. How should internal roles evolve to take advantage of AI efficiencies? What new skills will be needed? How can we train staff???

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The Race has Begun??

AI will soon revolutionize the way we access and interact with information. Organizations of all types will need to assess how it can be put to work for them. The key is to think big, start small and keep moving:?

• Establish a committee within your organization to study opportunities?
• Create an organization-wide AI strategy and roadmap based on your findings?
• Set ethical guidelines and standards for AI implementation and use?
• Allocate resources and budget for AI research and development?
• Identify what tools to use or build?
• Invest in team training and development to build AI capabilities?