AI x Marketing Roundtable - The Experts' Perspectives
Welcome to a Special Edition Newsletter! ?
We’ve decided to share the highlights from our recent AI x Marketing Roundtable where we discussed the changes that AI is driving in the industry and shared insights on what's next. As you know, we're all about next-gen technology here at ROOM, so we were especially keen to hear from top experts in this field. Here’s key snippets from each panelist that joined - enjoy!??
Fractional CMO & WEB3 Marketing Strategist
”Think about automation like chat bots, virtual assistants, tasks that you do every day - it’s marketing, but repetitive. AI can help you with that, to talk and communicate with your customers in real time, in a personalised manner.”
Founder, miimu team
”AI right now is not good for content. We’ll get there. But the best use cases of AI… is improving your business process in creating content, to generate more or to personalise. I think AI won’t replace people. But people who use AI will.”
Co-Founder & CEO, DAIN Studios Germany
”Everyday we see a new tool and it distracts from the core: a good marketeer still needs to be creative, perhaps more than ever, and be responsible of the quality. The capabilities from AI will help. But if you’re not creative to start with, you’ll end up with an uncreative campaign.”
Marketing Director, Dataiku
”AI does not possess any real intelligence, even if we like to call it that. It can only replicate, not create. We can therefore use the tools provided for our purposes, become more efficient, query a wider range of resources, and thus add more impact to our work. But the real creative power remains with the human. The challenge is to keep an eye on the rapid development of technologies, to constantly educate oneself and to use them profitably for oneself.”
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Digital Commerce & Marketing Professional
”We used AI to streamline a small project. Of course we had to give it a second look. And this is where I think the creativity comes in, or at least the quality check from a copyrighter. But AI helps to build a very, very strong content base and personally, I see big potential in terms of marketing and efficiency, especially in the field of content creation.”
Creative Innovation Director, David+Martin
”We’ve managed to multiply our creative output by using AI as a creative partner. We use it as a process tool. It won’t take away our jobs in the creative business, because we need good ideas more than ever. And good ideas will distinguish themselves from bad ideas. AI cannot create better ideas, but it does help you to execute them.”
Head of Marketing, LIVEBUY
”We’re talking about the status quo of AI but it’s still a mere baby. In ten years it will be so huge! Everyone says AI can’t be creative; I highly doubt it. Of course there will always be a person managing and regulating it. But I think in ten to fifteen years it will be highly creative.”
Founder, ELEVAT3
”It’s the tip of the iceberg. If you look at the Midjourney versions we can see how much it’s improved from month to month using the same prompts. Text-to-Video nowadays isn’t much but I can imagine in ten years, it will be THE way to create videos. The evolution is so progressive, we’re really just at the start of it.”
CEO & Co-Founder, CLOONED
”I don’t believe we need to worry about watermark (authorship) issues for AI. Some countries are already using it for law enforcement, or their justice departments, or their health departments. And that’s still in the primitive uses of AI. In three years time, in my opinion, we’ll need watermarks for human generated stuff, not AI.”
Senior Projectmanager
1 年Very good insights and food for thought. Thank you!
CPO and General Manager of @Room3D - we are hiring!!!
1 年Great read!!!!