AI Won't replace You - The People Using it Will

In this months issue of ENI's Industry Insights, we're covering:

?? AI - Why it can't replace you - but the people using it will!?

?? Is the term Market research up for retirement?

?? 5 Reasons to Hire Temps Before Christmas?

AND up-coming events along with Movers and Shakers of the month ??

Are you training, or thinking about training your employees on AI and how to incorporate this into the business??

We discuss why you should be, with comments from industry experts on how this is changing the way they work!?

Click here to read more - we've even included a link to the Oxford Artificial Intelligence Programme. This is a 6 week course that enables those who take it to better understand AI, the different algorithms and how to use this.?

Read more here: https://bit.ly/3QNuKEU

Is it time to retire the name Market Research?

With technology completely changing the way we gather and analyse data; the more traditional methods of Market research aren’t as heavily relied on. Naturally, this has resulted in a shift in the use of the term Insights, as opposed to general market research.

This is evident with companies like ESOMAR, now referring to themselves as ‘The Global Data and Insights Community’.? Ray Poynter , elected president of ESOMAR, says:

"The term insights has been replacing market research (and marketing research) for several years. A quick scan of job titles and departments shows a whole host of insights this and insights that, but relatively few market research departments or market researchers.

Part of this shift is simply fashion, the pursuit of something new and catchy. However, beneath the froth of fashion there is a deeper point, namely the shift from what people do to what they produce. This is reminiscent of Theodore Levitt's observation that people do not want drills, they want holes. Most clients do not want to 'do market research', they want the insight to make better decisions. Clients started the movement towards referring to their service to their organisation as insight, and to themselves as insight professionals. This in turn led to associations (like the Insights Association) and to events and to researcher providers using the insight word."

Is it time to retire the term Market Research in favour for a more impactful term like Insights??

Temp recruitment is on the rise, and we're seeing this reflect with many of our clients in the run up to the festive season.

Here's 5 ways you can benefit from temp recruitment, and how it could be key to supporting the business, AND employees in busy periods.

1. To support projects and stop you falling behind, given the percentage of employees taking time off for the holidays, and the need to meet deadlines.?

2. It's more cost effective - you may not have sign off on budgets for hires in the new year. Hiring on a temporary basis means you can keep to deliverables, while making more long-term plans.?

3. They're available now. If you are hiring and are looking for perm employees, they're more likely to start in the new year. Temp staff can be on hand within a week, if not immediately to support business needs.?

4. Although the market is on the up, there is still some uncertainty around hiring with businesses being more cautious across perm roles. This makes temp/contract recruitment a secure, short-term option.?

5. It's easier to get skilled workers, quickly. If you have roles or projects where theres a need for a niche skill, its much easier, and quicker to get these on a temporary basis, while continuing the search for the longer-term.??

ENI can support with temporary and contract recruitment needs, both inside and outside of IR35.?

We even take on the admin so you don't have to! Contact James Webb to hear more about the services we offer, and to discuss immediate hiring needs - [email protected]

This month, we're highlight some of our amazing contractors, freelancers and temps, who are either starting a new project, or continuing work with some of our clients.

Want to take control of your finances?? ?? Join our session! ?? ?

ENI have partnered with Naomi Haynes, an award winning financial planner to share financial advice, help you take control of your finances.??

Naomi has years of experience helping individuals take control of their finances, in a way that's easy to understand! ?? ?

"Her knowledge in the Financial Sector is vast and I love how she explains things so clearly. No jargon and no fussiness."

?? When:?23rd November 2023 at 12:30pm

?? Where:?Zoom link below

In the first session, Naomi will cover:

1. Income Tax Basics

2. The Tax Sinkholes

3. ￡100,000 Salary Solutions

4. Self Assessment

Click here to register and feel free to forward on to anyone you think might benefit from this session. It's first come, first serve, so be quick!???♀? ?If you'd like to pre-submit questions, please send them to?[email protected] #financialadviser #eni

Thanks for reading our latest issue of our newsletter - ENI's Industry Insights.

ENI is a leading talent partner, supporting agencies, consultancies, and brands on inclusive hiring across insights & analytics at a global scale.

We have over 75 years of industry expertise, and support on sourcing the very best talent out there as a key hire or for scaling teams, finding the next best role with leaders in the space, and provide a range of solutions outside of recruitment to our clients and candidates.

We span across the UK, EU, APAC & the US, on perm, temp and contract roles. If you'd like to talk to us about hiring permanent or contract talent, or finding a new role across insight & analytics,?drop us an email - [email protected]