AI Wine Marketing News - Mar 4, 2025

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Bryan St. Amant – Editor

IN THIS EDITION:

• New Research Reveals Growing Ecosystem of Custom Wine GPTs
• Jotform Releases 7000+ AI Customer Service Agents into the Wild
• Wharton Dean Interview's LinkedIn's Co-Founder about AI "Superagency"
• Using the "Feynman Technique" to Train Your AI Assistant
• New Examples of AI Art & Inspiration: Wine Label Design
• This Week's AI Wine Marketing Poll – Awareness of Custom GPTs

New Research Reveals Growing Ecosystem of Custom Wine GPTs

Have you opened ChatGPT, clicked on Explore GPTs, and typed the word "wine?" If you do, you'll discover a whole new world of AI tools relevant to the wine industry.

Inspired by the authors of WineBusiness Monthly's groundbreaking research on AI adoption in the wine industry, we prompted ChatGPT to conduct original research into the growing ecosystem of custom wine GPTs.?

Of the 100 wine GPTs we examined, AI Sommeliers were the most prevalent genre, comprising 50% of the custom GPTs we found. ?Other custom wine GPTs included wine education, wine label scanners, food pairing, wine marketing, winemaking, wine business management, compliance, and a wine-buying guide.

Most custom wine GPTs reported few conversations, suggesting many of these GPTs are experimental or still in the development/testing phase. ?Some appear to have been created for individual businesses.

However, the most popular AI Sommellier GPT reported 25K+ conversations, the most popular AI Wine Marketing GPT reported 1K+ conversations, and the most popular AI Food Pairing GPT reported 500+ conversations to date.

Jotform Releases 7000+ AI Customer Service Agents into the Wild

Were you among the thousands worldwide who attended last Wednesday's official launch of Jotform's AI Agents?? If so, were you blown away like I was?

Jotform's new army of 7000+ AI Agents focuses on customer service delivered across multiple channels, including webpages, chatbots, voice communication, standalone mobile apps, SMS, Messenger, WhatsApp, and more.

Like any new hire, AI Agents require training on your brand, products/services, the tone you want to project, and the exact procedures you want your AI Agent to follow. ?That's why I'm training mine now. ?I'll let you know how it goes??

To learn more, visit https://www.jotform.com/ai/agents/, pour a glass or mug of something tasty, and enjoy brainstorming ways to use your AI Agent.?

Did I mention you can build one for free?

Wharton Dean Interviews LinkedIn's Co-Founder about AI "Superagency"

Since you're on LinkedIn now, you might be interested in Reid Hoffman's take on AI's potential benefits and problems in 2025. ?Erika James, the Dean of the Wharton School, recently interviewed Mr. Hoffman (LinkedIn's Co-Founder) about the role of AI in industry. ?

You can watch the entire interview here: https://youtu.be/g8TD1jB-eVs

Hoffman's new book, Superagency: What Could Possibly Go Right With Our AI Future, paints a guardedly optimistic view of how AI can enhance human agency while boosting personal and business productivity.

Hoffman thinks the lack of trust in AI comes from a worry over the loss of agency, but that doesn't have to happen. ?He encouraged people to play around with the technology — especially the easy-to-use audio prompts — to discover how it can give them "superagency" at work, at home, and in their communities.

For a quick read, try this link: https://knowledge.wharton.upenn.edu/article/embracing-ai-are-you-a-doomer-gloomer-zoomer-or-bloomer/.?

Using the "Feynman Technique" to Train Your AI Wine Marketing Agent

Now that I've experienced good and bad outcomes after prompting ChatGPT to perform important wine marketing tasks, I can confirm that AI Agents must be trained like all new team members if you expect them to do a good job.

Even though they're "book smart" and well-spoken, AI Agents are still machines following the golden rule of computing: GIGO (garbage in, garbage out).? That means wine marketers must wear one more hat: as a teacher/coach adept at writing detailed work instructions.

For a fun look at the problems raised by writing poor instructions, see this lecture delivered to Harvard computer science students: https://youtu.be/okkIyWhN0iQ?si=929NSoP4oN-uUeWq.

As a pragmatic approach to training your new AI Agents, I suggest using the Feynman Technique, a four-step routine for teaching almost anything to anyone.?

Here's the link: https://fs.blog/feynman-technique/

AI Wine Art & Inspirations

When searching for custom GPTs focused on wine marketing, I took "Wine Label Creator" for a test drive by asking for advice on creating a new wine brand targeting LDA gen-z consumers.

Below, I've attached the prompts I used and the output generated by this custom GPT.?

What do you think of this GPT's work?

This Week's AI Wine Marketing Survey

FLASH SURVEY: Before reading this newsletter, have you ever explored custom GPTs?

Please post your answer before our next edition:)

Happy Selling!