AI vs. Manual Work: Transformative Benefits for Business Professionals
Auke Boersma
Chief Commercial Officer @ CANDID | Digital Industry Executive & Pragmatic Advisor for Business Growth, Expansion & Management
In today's business environment, efficiency and productivity are paramount. Over the past year, I have utilized AI to streamline various aspects of my projects, from content creation to sales strategy development. This article aims to highlight the significant time savings achieved by using AI compared to traditional manual methods.
By examining specific projects with adm Group, Growth Tribe, Audigent, Chatwin, Candid, Mobile Journey, Amplify, adopshub, and my own consultancy business, Auke Boersma Consultancy, over the last 12 months, I will demonstrate how leveraging advanced AI tools have not only enhanced productivity but also improved the overall quality and effectiveness of our work. I am also curious to see how much time all these projects would have taken me if I had not used AI, providing a clear comparison of efficiency gains.
?"Embrace the Future: AI is your secret weapon for unparalleled productivity!"
Summary of my AI Conversations?
Throughout the past year, I have discussed using AI for content creation, comparing it with manual methods. Key topics included generating reports, articles, collateral, leveraging business intelligence tools, implementing CRM technology, and enhancing collaboration between sales and marketing departments. I also explored strategies for selecting and optimizing CRM providers.
I focused on product development, market development, and personal growth. Emphasis was placed on continuous innovation, creating a comprehensive product ecosystem, understanding customer preferences, market research, and building strategic partnerships. Personal growth discussions highlighted continuous learning, emotional intelligence, leadership skills, networking, time management, goal setting, and maintaining a work-life balance. Additionally, I discussed strategic partnerships, direct investment, online presence, and licensing for geographic expansion, along with mastering skills like active listening, persuasive communication, and empathy in the sales process.
My conversations on B2B sales strategy highlighted the essential elements and the quote "hope is not a strategy." I defined what constitutes a sales strategy and covered understanding the value proposition, conducting competitive analysis, creating marketing strategies, and optimizing the sales process. Real-life examples of successful companies provided insights into effective practices and strategies.
Various tasks were completed, including creating a promotional LinkedIn post, a concise promotional text for an Instagram video, a motivational text, and a LinkedIn recommendation. Content focused on highlighting skills, promoting courses, and providing motivational insights. I discussed the key points of working with freelancers, including lack of involvement and continuity, communication issues, quality risks, potential unreliability, and limited control and management.
I discussed and refined strategic vision and operational strategy, trading and investment roles, optimization areas, and the development and implementation of vertical platforms. Emphasis was placed on product development, commercialization, sales, business development, and team building.
I discussed corporate identity and colour schemes, created promotional content, provided sales materials, generated SEO keywords, identified key issues for media agencies and publishers, and crafted call-to-action phrases.
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I created concise task lists, covering brand creation, product development, sales activation, and team integration. I also strategized cross-selling initiatives, focusing on client usage patterns, client analysis processes, stakeholder routines, and continuous training and development. Tasks included translating and rewriting responsibilities, summarizing a marketing campaign, and translating various marketing texts from Dutch to English and v.v.
I crafted a resignation email that included commitments to existing clients, assistance with marketing and PR activities, finding replacements, and introducing a recruitment firm. The email addressed personal reasons for resignation and a new opportunity.
I created summaries, LinkedIn articles, emails, and promotional texts, including business mantras, consultancy follow-ups, new client inquiries, a promotional LinkedIn post, and a festive message.
?"Transform your workflow with AI – faster, smarter, and more efficient!"
Key Advantages and Measurements
I want to share insights on the potential time and investment savings achieved by using ChatGPT for content creation. Below is a concise overview of the key advantages and measurements (or savings):
In Conclusion
Using AI has provided substantial advantages over manual content creation across all my projects. The efficiency, consistency, scalability, and cost-effectiveness of AI have enabled me to produce high-quality content rapidly, ensuring quick decision-making and faster turnaround times. With AI, the likelihood of human error is significantly reduced, providing reliable content that adheres to brand guidelines. The ability to handle multiple tasks simultaneously has allowed for scalable operations without compromising quality. By automating content creation, I have been able to reallocate resources to higher-value tasks that require human expertise, making the entire process more strategic and effective.
Through calculated estimates, the total time saved using AI for my various projects exceeds 100 hours. This time saving has allowed me to focus on more critical aspects of my work, ultimately driving greater productivity and success. The concrete benefits of using AI highlight its transformative impact on modern content creation and business development.
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One More Thing; Are There Downsides to Using AI?
Probably yes, but there's enough negativity in this world already. Instead, let's focus on the immense potential and opportunities that AI brings to the table. Let it be a call to action to harness the potential of AI and lead the charge in this new era of innovation. My thoughts on the development and future of AI can be summed up with a simple yet profound statement:
"You will not be replaced by AI, but by someone who uses AI to outperform you."