AI vs Humans: Watch Our Film
Hi there,
We are excited to announce that we've just launched an ad film that highlights the importance of human connections in B2B marketing. The launch of ChatGPT and other AI writing platforms has caused many to worry that their jobs will be replaced by AI. But concerns around AI content quality, plagiarism, and not being able to verify sources - coupled with the fact that AI can't comprehend nuances of communication, colloquialisms or brand guidelines - mean that we still very much need humans to lead our creative endeavours.
+++ B2B Influencer Marketing Guide
B2B influencer marketing is no longer a buzzword but a vital strategy. With 75% of B2B marketers already investing in it and 93% planning to increase their efforts, it's a top priority. According to Ogilvy's survey of 550 CMOs, 49% believe influencers boost brand credibility, 40% see improved leads/sales, and 89% value employees as influencers. In this changing landscape, let's explore the power of B2B influencer marketing for your brand.
+++ Giving Back
As a company, giving back is an integral part of our ethos, and it’s something that we take great pride in doing. In today's world, where we see so much chaos and disarray, it's easy to feel powerless in the face of natural disasters, climate change, war, and poverty. However, we believe that every small effort counts, and that's why we have pledged to donate to a charity every week this year.
Dr Nimrita S Bassi added:
领英推荐
It's heartwarming to be able to use a portion of our profits to make a positive impact on the world we live in. We are proud to contribute to causes that help people, and seeing the progress reports from the 10 girls whose education we sponsor is the highlight of our day. It's truly gratifying to watch them learn and thrive, knowing that we're doing our part to make the world a better place.
We are excited to continue serving our customers and the communities we operate in. To learn more about our initiative, please visit the link here
+++ The Best B2B Brands on LinkedIn: A RoundUp
We've compiled a list of some fantastic B2B brands on LinkedIn that you'll love. Please take a look at our roundup of the Best B2B Brands on LinkedIn?and get inspired!
We're here to support your social media efforts. Let us know if there's anything we can do to help!
We wish you a wonderful weekend.
Best regards,
The Marketing Essentials Lab team