AI vs Human – the best voice for marketers

Voice is a powerful marketing tool. It transports the listener through time into any realm instilling memorable connections with the brand. The buying impulse of consumers is triggered by credibility, consistency, and emotional connection (Umaar Farooq).

The human voice carries soul and authenticity in its tone and style which once swayed the consumers purchasing decision; with a saturated market, these 2 components are no longer enough. The driving force behind consumer decisions are these 3 elements:

-         Credibility drives customer loyalty and offers you free marketing. Consumers today are seeking real-time experiences with products and services they need. AI voice like chatbots have the capacity to serve any volume at anytime, human voice is limiting in this way. Providing service 24/7 while also effectively solving customer problems is a critical way to sway consumers into trusting your product or service.

-         Consistency creates a subconscious imprint of your brand on the listener. Consumers are triggered by brands they can remember. Offering a consistent voice and tone allows the listener to easily recognize your brand in a saturated and noisy market; AI voice can be personalized to your brand’s identity ensures this indefinitely. The human voice is a risk in losing brand identity if the person can no longer serve your business.

-         Connection drives emotional links between your brand and the listener. Consumer’s buying behaviors are triggered by how well they align to brand ideas and beliefs. Using AI technology will provide you with the right algorithms and data to understand your audience better. Through accurate analysis of the data, brands will be able to streamline audio content to accurately align with their audiences.

Consumers have lost their attention span with irrelevant content flooding their lives daily. Creating an audio content strategy as a marketer will create brand consistency, build an emotional connection with your listeners while establishing trust. (2017 loyalty research study by Capgemini).

Agencies like Voice Talent Online are working towards perfecting algorithms and can help you create your brand’s voice through AI.