AI, Video Marketing, and Accessibility: Nonprofit Tech Must-Haves for 2025

2025 is just around the corner - is your nonprofit ready?

In this issue of Nonprofit Tech Connect, we share some of the nonprofit tech must-haves - from AI-driven tools that streamline donor engagement to video marketing strategies that boost awareness and so much more - to help you raise more money and fire up engagement in the new year.

9 Video Trends for Nonprofit Marketing

Video marketing is hot. Whether your goal is to engage communities, connect with new supporters, or increase traffic to your site, there are plenty of ways to make video work harder for your nonprofit. Here’s a look at some notable marketing trends for 2025.

Salesforce AI for Nonprofits: Latest Developments

Agentforce, Salesforce’s latest innovation, is a gateway to using artificial intelligence for good. Agentforce combines the power of AI and data integration to create effective, automated, and personalized support experiences.

What is Agentforce?

Agentforce is an AI-driven platform that can be added to an instance of Salesforce. It combines workflow automation, real-time insights, and smart engagement with your stakeholders.

Why Nonprofits Should Be Excited for Agentforce

Agentforce isn’t just another tool; it’s a platform for using the next generation technology to raise more money, streamline work, personalize engagement, and make better use of data.

Interested in Learning More?

Join members of the iMission team who will be attending the Salesforce Agentforce World Tour NYC on November 20. Free registration.

Are Supporters Getting Your Emails?

Email deliverability may not be the most interesting part of digital marketing, but it is important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox.

Here is your guide on how to ensure your email goes through.

Local Chapters Rely on iMission’s Salesforce Team

What do Make-A-Wish Foundation, Boys & Girls Club of America, Neighborworks America, and the Local Initiative Support Corporation have in common? They are all national organizations that offer a customized Salesforce solution to their local partners.

From Connecticut to Arizona, iMission has been working with the chapters of these national organizations. It’s about meeting the unique needs of the local nonprofits while working within the framework established by their national organizations. Read about our Salesforce services provided to Make-A-Wish New Jersey.

"Make-A-Wish moved its national and 58 chapters’ donor management from Raiser’s Edge to Salesforce. Our chapter engaged iMission for direct support, training, reporting, and dashboarding. The folks at iMission accelerated team learning and adoption. Invaluable support!" - Rosemarie Farr, Vice President of Development, Make-A-Wish New Jersey

Website Accessibility: Responsibilities and Requirements

Everyone? should be able to access your website?, regardless of ability! This is a responsibility of every organization.

Regulations also require that your organization meets these responsibilities. And these responsibilities and regulations are moving targets, with new requirement issues.

If you have not recently addressed the accessibility of your website, get an accessibility audit of your organization’s website. It’s quick and free.

Checklist for Your Year-End Donation Pages

Your potential supporters are hitting your donation page with the intent to donate. Will they actually take the next step and give? Digital analytics, like Google’s GA4, will tell you how many people are completing that process. You may well find many of these potential donors are leaving without giving.

What’s going on?

Off-brand design, a poorly structured or distracting page, or a cumbersome transaction process may be the culprit.

This donation page checklist from Classy addresses must-have elements to get people to make an online donation.

Using Instagram to Promote Your Fundraiser

Instagram is making it easier for donors to become fundraisers. The platform has many different features that allow you to share both personally and more widely with your community. Here’s an article to share with supporters to help them add fuel to your year-end campaign.