AI is transforming fan engagement. Here’s why.

Our new report, 7 ways AI is transforming fan engagement, examines seven ways GeniusIQ is opening exciting new fan engagement possibilities for sports teams. ??

Across all sectors, particularly consumer-facing industries, AI is playing an increasingly crucial role in curating one-to-one experiences that meet the desires of consumers, rather than those which cater for all. ?

Whether it’s as simple as serving relevant ads on your go-to social media platform, receiving tailored recommendations from Spotify, or a fully customised entertainment experience on your smart TV, AI is delivering personalised experiences unlike anything we’ve seen before.??

Sport is no different.??

Combining a sophisticated infrastructure of data collection, artificial intelligence and machine learning creates a foundation from which sports leagues and teams can build new, innovative and lasting fan engagement experiences. That’s where GeniusIQ comes in.?

80% of millennial sports fans would prefer to have all their desired sports content in one place (Deloitte). These heightened expectations mean that leagues and teams need to think more creatively about how they foster engagement across both their owned and operated properties and social.??

Interactivity and customisation are qualities that fans now routinely expect from the sports content they consume, and leagues and teams have a challenge to ensure that their engagement does not fall away to major content platforms and social media networks.??

Leveraging the power of AI, leagues and teams are presented with exciting opportunities to break through the outdated strategies that struggle to engage fans in today’s fast-evolving digital world. ?

A new era of sports viewing??

Ordinary broadcast feeds, highlight clips and in-stadium replays are a thing of the past. Over 35 billion hours of sports content was consumed on YouTube last year (Financial Times).??

So how can leagues and teams tap into this trend and be authentic at the same time??

Augmented data-driven highlight clips for social, for example, with player speed, shot power or a 2D position map, are today delivering additional context and data insight that the modern fan expects.?

By utilising AI, elite player tracking systems feed a visual pipeline that allows leagues and teams to augment their video feeds with added player statistics and game information – in real-time.??

Augmented visuals even open a new category of sponsorable inventory for partners, whether that’s in-stadium on the big screen or for highlight clips in-app.?

Build closer fan connections?

All industries are moving from a one-to-all to a one-to-one user experience on their platforms. AI is the vehicle behind this shift, taking insights from users and platforms and harnessing that information to deliver personalised experiences.??

Customisable broadcasts, those which show precisely what interests the fan – whether that’s an integrated betslip or live data on a fan’s favourite player – are a shining example of this personalisation.??

We know that fans crave this added insight: 68% of fans use their smartphones during games for additional game and player information (Capgemeni Research Institute). Platforms like GeniusIQ are able to integrate this seamlessly in an immersive way.??

For leagues and teams looking to build lasting fan relationships, AI can play an integral role in helping to tailor important messages so that they resonate more strongly with fans on an individual level. Personalised fan loyalty campaigns or dedicated messaging channels, for example, take on added relevance and garner greater attention with the use of AI.??

Deepen fan engagement??

The next generation of sports fan craves increasingly contextualised and gamified content across all their favourite platforms.?The Fantasy Sports & Gaming Association (FSGA) estimates that over 59 million fans play fantasy sports in the U.S. and Canada alone. ?

Leveraging the power of AI can, for example, transform a fantasy football game by incorporating rich game tracking data and personalised, bespoke rewards and prompts, delivering a more immersive experience for users.??

It can also surface hyper-relevant game and player data in real-time, in-app and through real-time widgets on owned and operated platforms to increase overall engagement.??

As AI ushers in a new wave of change in sport, our latest guide highlights seven ways GeniusIQ, our next-generation data and AI platform, is elevating fan engagement for sports teams around the world.??

Read the full report: https://bit.ly/4dNvliL