AI in Tourism: Forecasts and Trends for 2025 ??

Hi there!?

Welcome to our first newsletter of 2025! Early January is always exciting - full of forecasts, predictions, and major technological announcements. Are you wondering what the tourism market will look like in the coming months?

In today's issue, we'll look at the future of the tourism industry and artificial intelligence's role in it. We've prepared an analysis of the most interesting trends, expert opinions, and practical tips to help you better prepare for the upcoming changes.

? Monthly Statistics:

• 48% of respondents mentioned using generative AI to recommend activities or places. (Statista)
• 52% of hotel guests expect artificial intelligence to be used in customer service. (PYMNTS Intelligence)
• By 2033, one in five aircraft maintenance positions may remain vacant, with generative AI emerging as an interim solution. (PYMNTS Intelligence)

Merchandising in Tourism: 8 Proven Strategies?

Wondering how to present tourism offers and increase sales effectively? We've prepared a comprehensive guide to merchandising in the tourism industry. In the article, you'll find practical tips about:

• Personalizing displayed offers
• Using FOMO techniques
• Effective cross-selling
• Search engine optimization

Did you know that as many as 2/3 of young travelers don't have a specific travel destination in mind? Learn how to turn this challenge into a sales opportunity.

Link: https://www.qtravel.ai/blog/merchandising-in-travel-8-proven-strategies-for-your-business/

Qtravel Dashboard—Trend Analysis and More!

Our Qtravel Dashboard application provides detailed data analysis to help you better understand the needs of users visiting your site.

We offer insights into information such as:

• most frequently used filters
• searches with no results
• users' most common searches

We understand the importance of studying user behavior and analyzing data, so we've introduced a new feature: Keyword Trend Analysis. This tool allows you to examine changes in the popularity of specific keywords over time. This lets you discover seasonal patterns and better plan your marketing activities. For example, you can check how interest in the term "aquapark" changes throughout different seasons.

This functionality also includes search query trend analysis, which lets you observe when interest in specific destinations rises and when users start looking for different offers. All data is presented in clear graphs, making it easy to interpret and draw quick conclusions.

Want to see how this works in practice? We invite you to test our solution: https://dashboard.qtravel.ai/dashboard/overview

Note: Currently the data is test and fictional, but it allows you to explore the full potential of our tool.

Changes in Travel Search, AI Travel Brand Deals, and Loyalty Program Lessons?

Interesting insights came from the Megatrends event in New York. Thomas Reiner from Altimeter Capital presented a fascinating future vision of the tourism industry. Traditional search engines and booking platforms may soon give way to advanced AI assistants.

What exactly awaits us? Here are the predictions:

• AI assistants as the main travel planning tool - the ability to book everything in one conversation
• The first commercial agreement between an AI engine and a major travel brand is expected in 2025
• Change in consumer behavior - greater use of social media and AI in travel planning
• Challenges related to processing reservations made by AI
• New approach to loyalty programs - British Airways' example shows the importance of proper change communication

Link: https://skift.com/2025/01/08/travel-search-changes-ai-travel-brand-deals-and-loyalty-program-lessons/?

Kayak CEO: The First AI Online Travel Deal Will Be Like "Breaking a Dam."?

Steve Hafner, the CEO of Kayak, shared fascinating thoughts about the tourism industry's future during the Megatrends event. He says we can expect the first significant deal between an AI engine and a major travel player as early as 2025. As Hafner colorfully put it, such an event will act like "breaking a dam" - triggering an avalanche of similar partnerships across the industry.

Particularly interesting is Kayak's vision of a new business model. The company intends to create a platform where users can earn money by recommending their favorite tourist destinations. This is a completely new approach to tourism marketing, combining the power of social media with a commission system.

Link: https://skift.com/2025/01/07/kayaks-ceo-first-ai-online-travel-deal-will-be-like-a-dam-breaking/?

Where is Artificial Intelligence Heading in 2025?

If 2023 was the year of AI wonder and 2024 focused on practical applications, 2025 promises to be a real breakthrough in utilizing this technology.

Artificial intelligence is dynamically entering new areas of our lives. The development of "AI agents"—intelligent assistants who not only perform individual tasks but can collaborate in teams and solve complex problems, almost like humans—is fascinating.

However, it's worth remembering that AI development comes with enormous challenges. Technology companies invest billions of dollars in infrastructure, and energy and equipment costs exceed initial estimates. Despite this, we're already seeing real benefits - from accelerating medical diagnostics to revolutionizing pharmaceuticals.

Link: https://travelindustrytoday.com/ai-where-its-going-in-2025/?

We hope that the start of the year and our dose of inspiring information about the tourism industry's future have given you energy to act.

See you in February! ?