The AI tools our CEOs find most useful

AI …. Oh yes….

I hosted an event this week.? It is one that I am lucky enough to host regularly and so in a loose sense I am in charge of the agenda.

I began with returning to my 2024 prediction about TikTok Shop - that the “luddites” in the room (27 people out of 28) should all be on TikTok Shop. The answer a year later was 3 had tried, none made any money … and if I was to predict the position in a years time… I won’t have many CEOs from these businesses waving this channel as their route to salvation.

So having began so “well”, I had intended to keep AI off the agenda, as I thought it was a rather hackneyed topic about content creation.

The topic crept in … and with my usual lack of control the agenda slipped and I am so glad it did as it opened my eyes.

We had early adopters of AI in the room with real examples of business benefits.

These began with the benefits of downloading reviews into Copilot to understand the pain points of customers, then the use of Gorgias to reduce and unify customer service - 35% non human- and then the best one for me, the AI on the back of the returns platform, Swap, which genuinely was driving behavioural change.

Tangible commercial benefits with clear use cases.? I stand corrected, there is benefit in discussing AI.?I personally need to pick up my own understanding of the opportunities. I will start sharing as I learn.

So, to close, TikTok Shop wasn't for this group the sweet answer to success.? I feel much more confident that AI will be.

Have a Sweet AI week

Oliver

???Sweet Secrets to Success:?

Supercharge Your Ad Performance With AMC

I'll be joined by our AMC Insights Manager, Aivaras Meidus, to talk about how AMC can optimise your Amazon ad performance.

AMC, Simplified – Understand Amazon Marketing Cloud in plain terms.

Top 5 Audiences – Discover the key audience segments that drive ad success.

?2025 Strategy – Learn how to integrate AMC into your paid media plan.

We're keeping it simple, relevant and useful. You'll take away actionable insights to maximise your results.

?? 24 February, ?4pm

https://www.eventbrite.co.uk/e/sweet-secrets-to-success-supercharge-your-ad-performance-with-amc-tickets-1246675914219?aff=oddtdtcreator

?? Breakfast Club

3 Simple Email Tweaks to Instantly Save (or Make) You More Money

?

Join Josh Worley at Breakfast Club when he explores how to optimise email efficiency and boost performance, starting with the essentials:

1. Clean Your Email List – Avoid wasting resources by ensuring your database includes only engaged and relevant contacts.
2. Master A/B Testing – Test subject lines, content, and CTAs to improve open rates, clicks, and conversions; start simple before refining your strategy.
3. Essential Segmentation – Enhance engagement by segmenting your audience, such as customers vs. prospects, for more personalised messaging.

It's an informal meet up - so come along and ask questions and learn from our experts

?? February 27th, 9am-9.45am?

??? Online Event?

https://www.eventbrite.co.uk/e/breakfast-club-improve-your-email-marketing-27th-feb-2025-tickets-1225080602059?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&aff=ebdsshcopyurl

I will be joining expert panellists Wes Hartley (Leaf Performance and Data Science) Gill Quick (The Colouring in Department) and Chloe Thomas at eCommerce Explored.

Tune in to find out:

• How to work out what Analytics platforms you need
• How do you make the most of them?
• How can you automate the work?
• And (most importantly) how can you leverage that to grow the business?

Great data is essential if you want to work out how to grow your eCommerce store.

Sign up now for this LIVE expert panel webinar - Sharing the best and latest ways to grow your business in 2025.

?? 19 February 2025

? 4pm London | 11am New York

?? Webinar

https://webinar.ecommerceexplored.com/

??? Partner of the week - Lipscore

Looking for more stars and real reviews? Discover how Lipscore can transform customer feedback into revenue through high-volume ratings and verified reviews.

Lipscore is the ultimate tool for collecting genuine feedback, both online and in-store, and is trusted by over 1,000 brands globally.

https://lipscore.com/real-reviews/

That's it from me this week!

Have a Sweet week!!??????

Cheers,

Oliver?