AI tools marketers should be using

Struggling to scale your content production without compromising quality?

If you haven't considered AI writing assistant tools yet, now's the time to start!?

But here’s the twist—a tool is only as effective as the person using it. While these tools can produce basic drafts, the human touch perfects this content, making it resonate with your audience.

At VeraContent, we’ve preferred incorporating AI tools into our editing rather than the creation process. Over the past six-plus months, we’ve been testing how to blend AI with our meticulous style guides.?

Tools like Grammarly and LanguageTool are now part of our toolkit, but integrating them was no small feat! It took a lot of testing to ensure everything matched up with our detailed guidelines.

But why use AI tools at all??

Well, for anyone in the global market aiming to juggle content across various languages and cultures, these tools can be lifesavers and help speed up the editing process. But remember—the quality of your input and the clarity of your briefs directly influence what you get out of these tools.

Choose wisely to match your specific needs, and always—always—keep a human in the loop to ensure the content meets your brand's standards and cultural relevance.

“It’s really important to have different editing stages. You need to put certain checks in place to ensure the work you’re putting out is consistently good.” – Shaheen Samavati, CEO of VeraContent

So, which AI tools are worth it?

Consider trying out these AI tools:

• ChatGPT: Great for more than just text. It can help brainstorm ideas, adjust tone of voice and even handle translations.
• Writer: Perfect for tailoring content specifically to your brand’s voice.
• Jasper: A powerhouse for producing everything from blog posts to product descriptions efficiently.
• Copy.ai: Similar to Jasper, it's fantastic for generating text-based content tailored to your needs.
• GrammarlyGO: Not just for catching typos! It’s brilliant for creating and refining content quickly.

And we haven’t stopped at text! At VeraContent, we're also exploring AI in video editing and dubbing with tools like VEED, Descript and HeyGen.

Here are our golden tips for getting the most out of AI writing tools:

• Keep it clear: The clearer your instructions, the better the output. Feed them precise, well-defined inputs.
• Check alignment: Always ensure AI-generated content aligns with your brand's tone and guidelines.
• Review rigorously: Have extensive review processes in place to catch any errors and ensure the content is up to par, especially when dealing with multiple languages.
• Test the tools: Many AI tools offer free trials. Use them to find what best fits your workflow and meets your needs.

For more insights on how to incorporate AI writing tools into your workflow, check out: Generating quality global content at scale using AI tools

What AI tools are you using in your workflow?

By now, most marketers have tried out at least one or two AI tools. Which ones have you tested, and are you still using them? For the ones that have stuck, how have they changed your processes? We’d love to know!

Email us at [email protected].

6 articles on using AI tools

For more on using AI tools in marketing, check out the below articles:

1. How AI localization helps marketers—and how it doesn’t
2. AI translation: Helpful tool or just plagiarism in disguise?
3. AI translation and dubbing tools: Will they replace human translators and voice-over artists?
4. 25 AI marketing tools to transform your workflow right now
5. ChatGPT vs. machine translation tools
6. Can you trust AI video translation? Our linguists put it to the test

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