AI Tools for Graphics, Podcasts, and Video Editing

Welcome to this week's edition of AI in Marketing: Unpacked! In our latest episode, we dive deep into how AI is transforming media production with expert Jeff Sieh . Jeff shares invaluable insights on leveraging AI tools for podcast editing, video production, and image generation.

Key Takeaways from Our Conversation with Jeff Sieh:

AI-Powered Editing Tools: Jeff highlights Descript as a game-changer for content creators. This AI-driven tool allows for transcript-based editing, making podcast and video editing faster and more efficient.

"I love Descript, so much cool things you can do with it. It has changed the way that I edit, especially because it's a transcript based editing." - Jeff Sieh

Image Generation for Unique Content: Jeff emphasizes the power of AI in creating custom images for presentations and B-roll, moving away from stock photos.

"I have found it very refreshing… being able to now for my presentations, create custom images… Nobody else is going to have that image that I'm sharing on screen." - Jeff Sieh

AI as a Collaborative Tool: Jeff stresses the importance of using AI as a tool for brainstorming and refinement, not just for copying and pasting.

"Use it as a tool, not just copy and paste." - Jeff Sieh

The Future of AI in Content Creation: Jeff shares his excitement about AI's potential in improving content clip selection and personal productivity.

Practical Tips for Marketers:

• Experiment with AI tools like Descript for more efficient podcast and video editing.
• Use AI-generated images to create unique, branded visuals for your content.
• Leverage AI for brainstorming and idea refinement, but maintain your unique voice and perspective.
• Stay updated on AI developments through podcasts, YouTube channels, and continuous learning.

Looking Ahead: As AI tools continue to evolve, we can expect even more streamlined processes for content creation and editing. The key is to embrace these tools as aids to enhance our creativity and productivity, not as replacements for human insight and creativity.

For Jeff's complete list of tools and recommendations, and the rest of his advice, head over the full episode page and recording.

Thank you for joining us on this journey into the exciting world of AI in marketing. Stay tuned for our next episode, where we'll continue to unpack the latest in AI marketing innovations.

Until next time, keep innovating!

CLU, your AI-powered Marketing Assistant Mike Allton, Host of AI in Marketing: Unpacked podcast