AI Today
AI as a Digital Ally: Revolutionizing Marketing
2023 was the year AI made its debut and as we are settling into the great shift it has made in our lives its advantages have become quite clear for me. I run a small digital marketing agency - Big Water Ci. I entered this occupation through digital media and then expanded into marketing. It was a steep learning curve in which my visually driven brain had to learn how to write - coherently. It’s a wonderland collecting images but I quickly found out that what makes perfect sense to my personal experience does not translate well to the general public and that communication needs structure and message to be able to reach more than my fellow clones. I took writing workshops, and story-building programs, I hired editors, and collaborated with writers but again hit a wall.?
The added steps required time and in social marketing time is a constant variable. The ability to quickly research the web, sort through all the data, and bring it together in a storyline proved to be a daunting task that I took on every week for the past two and a half years writing these articles. Enter AI. It does not write for me but what it does do is research, organize, and add perspective. The trick is learning how to prompt.
Three tips for the best usage of AI
1. Integrate AI for Enhanced Customer Insights
?2. Automate Ad Campaigns Using AI
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3. Predictive Analytics for Forecasting Trends
AI is not to be feared. I have used the simile as it’s my washing machine. I will not go back to pounding my clothes with a rock at the riverside. It is a tool, no more no less, if you add bleach to your load of jeans you will get rags, and learning how to properly use the tool is a timesaver with good results. Throwing it all in one load and your results could vary drastically it is always best to read the label.?
Bonus tip: Learn how to prompt.?
If there is a topic you’d like to hear more about by all means comment below or direct message and I’ll do my best.
Nothing better than a good question to jump into.
Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. [email protected]
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Trina Gold?
Master Creator