AI Tech & Patient-Centric Marketing

Healthcare marketing may not be as dazzling as the Met Gala, but we’re always looking to make the care journey more glamorous for patients.

Attending the Swaay.Health Live conference last month taught us invaluable lessons about the importance of truly listening to patients. For starters:

• Ask Patients How They Feel: Regular surveys and data collection help you understand patient needs and improve their care experience.
• Don’t Assume What People Like: Be open to new research and feedback instead of relying on tired stereotypes.?
• Optimize Patient Portals: Collaborate with vendors to fix issues with online schedulers and portals, ensuring a seamless experience based on patient feedback.

What else can help you gain deeper insights?

AI tech.

Buzzwords aside, with the right AI tools, you can really understand what patients need and want and improve your messaging strategy to keep new patients coming in.?

Vital Signs: What's Inside this Month's Newsletter

??? Past & upcoming events: Dykema Conference 2024 & Scaling Up

?? Ideas to help you grow: Learn how to resonate with a modern healthcare audience, save money by investing in the right tech, and stop wasting time marketing in all the wrong channels

?? Industry news & resources: Get the scoop on ChatGPT’s major update and how Google’s new update impacts your SEO content strategy

???Cardinal Files: We’re focusing on quality leads only as we test Meta’s enhanced lead forms

Don't Miss a Beat: Past & Upcoming Events

Dykema’s Definitive Conference for DSOs

Denver, here we come! We’re headed to the Mile High City for the biggest DSO conference in the nation (July 10-12). Our team is stoked to connect with the best dental marketers in the country.?Will you be Dykema this year? Let’s meet up!

Calling All Scaling Up 2024 Speakers

Are you a healthcare marketing expert with unique experiences or innovative ideas? If you enjoy sharing your insights, we’d love to have you speak at Scaling Up 2024! ????It just happens to be the performance marketing event of the year. No big deal. APPLY TODAY.

Ideas to Help You Grow

Podcast: The Power of Authenticity in DSO Marketing ft. Lacie Randall

“Something I like to focus on is personalization and authenticity. Long gone are the days of beautiful actors, actresses, and videos we're throwing on a website. Now, we want to see the ugly, as I say. We want to see the reality. We want to see someone like us going to a doctor's office. People don't want a stock photo of the same girl that we've seen in every healthcare ad for the past 10 years.” —Lacie Randall, Director of Marketing for Pediatric Dentistry at Specialty Dental Brands

Discover strategies that resonate with today's healthcare audience, from using real patient testimonials to embracing relatable, imperfect content. LISTEN HERE.

Podcast: Revolutionize Patient Care with Marketing Technology ft. Ibrahim Albaba

“The idea is that marketing and operations never really talk to each other, but the language that allows them to is data. Its analytics. With a couple of buy-ins and clicks, we can figure out exactly what clinic needs what capacity.” — Ibrahim Albaba , Analytics Manager at CLS Health

Learn how data is the secret to improving your marketing performance. Find out how to use data-driven decision-making to make every marketing dollar count and turn your spending into smart investments. LISTEN HERE.

Marketing for Multi-Location Dermatology ft. Maite Uribe-Echevarria

“I think that ops and marketing are one. We’re like besties, right? Marketing can’t do anything without a great ops team, and ops only get better with marketing.” — Maite Uribe-Echevarria, MBA ,VP of Marketing at Sanova Dermatology

Learn which popular marketing channel might be losing you patients… Get unconventional strategies to personalize your marketing efforts for better patient outcomes. LISTEN HERE.

Industry News & Resources

OpenAI Releases Major ChatGPT Update Offering Advanced Features

There's a new ChatGPT update, GPT-4o, and it's a big deal. This update lets you use text, audio, images, and videos together, making it even easier to brainstorm and create content. You could use it to import real videos or interviews from your doctors to create FAQs or helpful care emails for patients. The new model streamlines your content creation process so you can focus on creating authentic, expert content that resonates.

Google's New Snippet Date Placement: What It Means for Your Content Strategy

Google is testing placing the date in the snippet on the same line as the URL instead of before the snippet's description section. This shows that content optimization is ever-changing.? It's been said that content should be refreshed every 2.5 years for rankings and this is even more critical as CTR will decline if your blog was written years ago. Remember, as you update content, be sure the date matches the day of the updates and not the original publish.

Cardinal Files

Solving Lead Quality Issues: Our Latest Meta Test

Exciting new discoveries from our Media Team – we’ve been experimenting with Meta's new enhanced lead forms to improve lead quality for our partners. By using conditional logic to filter out unqualified leads, we’ve already seen great results. If you've been struggling with lead quality on Meta, this approach could be a game-changer for you too.?

That’s all.

As always, don't hesitate to reach out if you have any questions or need assistance.