AI, talking to the right people, and lessons learned from selling three businesses

Our latest Watering Hole covers the emerging theme of AI, tips for talking to the right people to help you to win new business, and a thing or seven Steve Bird learned during the sale of three businesses.?

Achieving Growth?

The opportunities and risks associated with AI regularly come in our conversations at the moment. Naturally there is sometimes a wariness to embrace new technology, but AI is here to stay. As business leaders we need to look for the opportunities and find ways to use AI tools to help us on our growth journey.? It could be as simple as using Otter.ai to help with meeting notes and actions, or prompting ChatGPT to help draft marketing copy (always be prepared to check and edit it though). We're building up our support for clients in this emerging area and will have more details available soon.? If you have questions about how AI could impact your business please get in touch with Nick Hunt and we'll chat to you individually or comment below and we'll answer your queries in a future issue of the Watering Hole.??

Tackling Challenges?

Are you talking to the right people??

When you are trying to win new business, especially for high value products or services, always try to ensure you are talking to the right people, and assess these criteria?

Budget - does the person or company you are dealing with have the money for your product or service??

Authority - are you talking to the person who can sign off the purchase or deal? Be careful how you ask this, perhaps ask if there is anyone else who needs to be involved in meetings or presentations?

Need - How will you improve their life - be really clear how you are going to help them, and how their life will be better by spending money with you?

Timing - why now? Be prepared to counter questions about why your product or service is necessary if the person or business has managed without it thus far?

Find out more about winning new business from Geoff Gwynn - The Business Growth Expert .

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Preparing for Exit?

Our advisors don't just have a theoretical knowledge of how to run a business, achieve growth, and prepare for exit. The herd all have experience of owning and selling their own businesses as well as holding senior management level positions in a wide range of sectors and in different sized companies.?

Steve Bird has sold three businesses and invested in a further two that were sold. He shares a thing or seven he has learned along the way.?

Get in touch to talk about how we can support your business to grow.?