Is AI taking over my job? My content writing experiment with ChatGPT

Welcome to my latest experimentation with the popular new AI platform - ChatGPT. Curious about this latest hot topic, which raises a lot of productivity hopes as well as concerns, I put ChatGPT to the test to see how it can help me write a LinkedIn post. While I'm excited to see what it can do, I also want to be realistic and acknowledge that it's just a tool, and the final post will still be my own work. So, let's dive in and see what happens!

First prompt in the ChatGPT

1. "Write a LinkedIn post about how a SaaS company tries to create content for a foreign country market without involving their team established in the target country."

And here is the AI response:

"As a SaaS company, expanding into foreign markets is a great way to grow and diversify our customer base. However, it can also present some unique challenges, particularly when it comes to creating content for those markets.

One challenge we've faced is creating content for a foreign country market without involving our team established in that country. To overcome this, we've had to get creative and use a variety of different strategies.

One approach we've taken is to use machine translation to translate our existing content into the target language. While this can be a quick and easy solution, it's important to keep in mind that machine translation is not always 100% accurate, and it may not capture the nuances and cultural references of the target market.

Another approach we've taken is to collaborate with local influencers and thought leaders in the target market. These individuals have a deep understanding of the local culture and can provide valuable insights into what kind of content will resonate with their audience.

We have also relied on tools like Google Analytics and social media listening tools to understand the topic and interests of the target market, which will help us to create the most relevant and valuable content.

While expanding into a foreign market can be challenging, it's also a great opportunity to learn and grow as a company. By being open to new strategies and approaches, we're confident that we can create effective content that resonates with our target audience."

What? AI advocates machine translation as a first localisation approach! Drumming your own AI drum by any chance?

Stylistically, I find the start of the 2nd, 3rd and 4th paragraphs a bit repetitive. These need rework.

Let’s refine that.

Second prompt

2. "Write a LinkedIn post about how a SaaS company tries to create content for a foreign country market without involving their team established in that country. Exclude machine translation as a possible approach. Prioritise uncommon expert advice."

"Creating content for a foreign market can be a challenging task for SaaS companies, especially when you don't have a team established in that country. However, there are several ways to overcome this obstacle without relying on machine translation.

One approach is to conduct extensive research on the target market. This includes studying cultural norms, language nuances, and consumer behaviour patterns. By gaining a deep understanding of the target market, you can create content that is more relatable and relevant to your audience.

Another approach is to collaborate with influencers or experts in the target market. These individuals have a deep understanding of the market and can provide valuable insights on how to create content that resonates with the local audience.

Finally, we make sure to always have a team of native speakers review and edit our content before it is published. This ensures that our content is free of any cultural or linguistic errors, and that it is easy for our target audience to understand.

Overall, creating content for a foreign market without an established team in that country can be challenging, but with the right approach and the help of local experts, it is definitely achievable."

Better, but still a bit bland. Not exactly concise enough, either. The tone changes from “our story” to “this is what to do”, but the advice stays sensibly the same.

Let’s spice it up a bit

3. "Write a LinkedIn post about how a SaaS company tries to create content for a foreign country market without involving their team established in that country. Exclude machine translation as a possible approach. Use tongue-in-cheek tone of voice and irony. Start with a clickbait question."

"Want to know how to create content for a foreign market without actually having a team in that country? You're in luck! Here's our foolproof guide to success:

1. Assume you know everything about the culture and demographics of the country. Who needs research when you can just wing it?
2. Use Google Translate to translate all your existing content. Nothing screams authenticity like a machine-translated document.
3. Ignore feedback and input from actual native speakers. They probably don't know what they're talking about anyway.
4. Pretend you're fluent in the language. After all, a few basic phrases and a handy translation app is all you need to fool your audience.

Just kidding, please don't actually use these methods. Building a team in the target country or hiring a professional translator is the best way to create authentic, effective content for a foreign market. Don't make the same mistakes we did."

I’m not sure what made me smile more: AI’s capacity to create irony (a big step forward) or its lack of subtlety.

Conclusion

The posts were created in a matter of seconds. Wow.

AI can adapt the ToV and the text will be as good as the instructions you give it. The more precise, the better.

My introduction to this article is also AI-assisted, but I had to rewrite the prompt 5 times as ChatGPT was calling itself “cutting-edge”, “powerful” and generally buttering itself up in its output. I didn’t say "sell yourself", hun!

AI can’t replace your unique experience (my business horror story from 2022) and if I don’t explain to AI what actually happened, it won’t invent my true experience. It can’t read my mind. And if I have to write the full scenario in the ChatGPT, well, I have written my piece of content already…

The first version of the proposed post advocates machine translation/AI as a first approach! I had to explicitly exclude it as an option.????

While I like the 3rd version the most (it kind of matches my sarcastic nature), the conclusion is actually the opposite of what happened in my real scenario and doesn’t exactly match the prompt I have given. I wrote the company created content without INVOLVING the team they established in the country, and AI concluded the piece by saying “build a team in the target country”. Hmm… Close, but not perfect.

My AI-assisted pieces are rather bland and “stating the obvious”, no doubt because my prompts were superficial (Bear with me, it is my first ever test).

You definitely need to review and use your human judgement skills to validate what the machine created for you. Anything new here? ??

I wrote this conclusion myself to share my real feelings and experience. I found it faster than giving prompts to AI, but the results of the experiment inspired and sped up the process.??

Do you like my AI-created pieces?

I had fun creating these, but uncovering ChatGPT’s true potential will need a lot of training and trying as far as prompts are concerned. It’s going to be a skill on its own…

Have you started experimenting with ChatGPT?

#copywriting #writing #marketing #AI #translation #litranslators #contentmarketing #LIposting