AI Takes Over Newsrooms, The Athletic Gets Pricier & TikTok Ban Looms
Also: Exciting tools and tips to boost your newsletter with AI

AI Takes Over Newsrooms, The Athletic Gets Pricier & TikTok Ban Looms

TOP NEWS

The Athletic is set to increase its newsletter ad prices following a subscriber surge to nearly 3 million, up 20% from last year. This change, the second hike since The New York Times' acquisition in 2022, could mean higher advertising costs for businesses.

Jim VandeHei, co-founder of Axios, emphasizes the need for the news industry to adapt to artificial intelligence, advocating for concise, distinctive content to thrive in an AI-dominated future. He warns that AI will challenge traditional media practices.

Publishers are in a "holding pattern" with Google's Privacy Sandbox testing due to repeated delays in Chrome's cookie deprecation, expressing mixed reactions and reducing focus on further testing until substantial developments occur.

Fact-checkers in Norway, Georgia, and Ghana highlight AI's limitations in non-Western regions and underrepresented languages, emphasizing the need for localized AI development to enhance fact-checking effectiveness amidst growing disinformation campaigns.

Publishers, including Bustle Digital Group and The Washington Post, are not planning to alter their social media strategies despite the potential TikTok ban. They are maintaining a focus on established audience development across various platforms.

Jeff Zucker and Redbird IMI have abandoned their bid to buy Daily Telegraph and The Spectator, citing feasibility concerns. They are now shifting focus to providing certainty for the publications' employees and readers amid British resistance to foreign ownership.

The Tempe Tribune, relaunched by Times Media Group, delivers Sunday print editions to over 20,000 and digital editions to 25,000 readers. This revival continues Steve Strickbine's mission to preserve community newspapers and address news deserts in Tempe.

LinkedIn is testing a program that lets publishers, including The Wall Street Journal, integrate pre-roll ads into their videos, sharing 50% of the revenue generated. This could mean increased revenue opportunities for publishers at a fixed CPM of $50.


LATEST AT LETTERHEAD

Leverage Newsletters for First-Party Data Insights in B2B Publishing

By Ashmita Tamta

Why first-party data matters

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Newsletters as a strategic advantage

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Learn more at Letterhead.

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