AI Takes the Gold: The Olympics' Digital Revolution
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Dear Tech Enthusiasts and Sports Fans,
"AI transforms every aspect of our lives," declares Thomas Bach, Olympic medalist and International Olympic Committee (IOC) President. But could it transform the world's greatest sporting event? Brace yourselves for a game-changing announcement that's set to redefine the Olympic experience as we know it.
In a stunning revelation broadcast by Intel , Bach unveiled the IOC's groundbreaking commitment to integrating AI into the very fabric of the Olympic Games. The newly launched Olympic AI Agenda isn't just another tech initiative—it's a bold vision that promises to revolutionize how we experience, compete in, and understand sports at the highest level.
At COGENT , we're not just observers; we're your front-row ticket to the future of sports technology. In this newsletter, we'll take you on an exhilarating journey through the AI-powered innovations poised to transform the Paris 2024 Olympic Games. From enhancing athlete performance to reimagining spectator experiences, we'll explore how AI is set to make its mark on this global stage.
Let's witness history in the making and dive into the digital arena where bits and bytes meet sweat and glory!
The Olympic AI Agenda
The Olympic (AI) Agenda is a strategic document from the International Olympic Committee (IOC) aimed at exploring and harnessing the potential of artificial intelligence (AI) in the world of sports. This agenda, presented under the leadership of IOC President Thomas Bach, succeeds the Olympic Agenda 2020+5, which was launched in March 2021.
According to Bach, the goal is to drive the use of (AI) to enhance athletic performance and the athlete experience, make sports more accessible worldwide through new technologies, use (AI) to optimize resources and reduce the environmental impact of sporting events, while ensuring that the use of (AI) in sports is fair, transparent, and respectful of human values.
Some of the main points of the agenda include:
AI Impact of AI on the Olympics
Understanding the objectives of the Olympic AI Agenda, we aim to answer the question of whether AI can make a unique difference in these Olympics by analyzing the key (AI) implementations that will be featured in the Olympic gala.
AI to improve safeguarding:
The IOC is developing an AI system to protect athletes from online abuse. This system monitors social media in real time to detect threats and remove abusive messages before athletes even see them. This initiative is part of a broader approach to ensure the safety and well-being of athletes during the Paris 2024 Olympic and Paralympic Games.
The system not only aims to help the (IOC) protect athletes from online abuse but also assists the (IOC) to better understand the challenges athletes face regarding such cyberattacks. This enhanced understanding will enable the (IOC) to improve athlete protection in future events further.
Different methods in which (AI) will safeguard the safety of athletes at the Olympic Games
The (AI) system will constantly scan social media platforms for abusive messages directed towards athletes.
Once harmful content is identified, the system will flag it for the corresponding social media platform to take action.
By monitoring online conversations, the (AI) will provide the (IOC) with valuable insights into the nature and extent of online abuse faced by athletes.
The data collected by the (AI) system will inform the development of future strategies to combat online abuse and create a safer online environment for athletes.
In recent times, terrorist attacks in France have been constant. Therefore, AI-equipped security cameras will play an important role in safeguarding athletes by assisting security officials in monitoring and identifying potential security risks, such as abandoned bags in public spaces or large crowd gatherings.
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AI to Create High-Quality Videos
According to Ravindra Velhal, global content technology strategist and 8K lead in the Software and Advanced Technology Group at Intel, as explained in a report, these Olympic Games will be the world's first live demonstration of an end-to-end 8K VVC streaming experience.
He also mentioned that the process of streaming 8K content from Paris to anywhere in the world involves significant infrastructure challenges and complex implementation, including fifth-generation Intel Xeon CPUs for encoding Intel-based client CPUs and Arc GPUs for decoding.
The steps to achieve 8K broadcasts include:
AI to Enhance User Experience
To ensure that viewers of the Olympic Games don’t miss the highlights, AI will use multiple cameras to create 3D videos, compile highlights in various languages, and automatically send them to users as summaries for easy viewing.
The Chinese company Alibaba will provide a record number of multicamera replay systems with high-quality AI-driven cloud reconstruction. This technology will create 3D models and additional viewpoint mapping in 21 sports and disciplines, allowing for more engaging replays from multiple camera angles.
With the use of this technology, viewers will be able to better understand sports, as AI will be able to represent complex athletic manoeuvres in graphics and numbers that make them easier to follow.
Digital Twins in Improving Logistics
Another implementation in these Olympic Games is the use of digital twins, which is a simulation system that uses real-time data streams to create a digital representation of a physical asset, aiming to enhance collaboration, information access, and decision-making.
The use of digital twins is not new in sports events, as for the Lausanne 2020 Youth Olympic Games (YOG), an augmented reality application was implemented to showcase the capabilities of digital twins for enhancing the fan experience.
Digital twins are expected to enhance the delivery and experience of the Paris 2024 Olympic Games, along with sustainability, scalability, and cost-effectiveness. Some of the objectives that digital twins should achieve in these Olympic Games are as follows:
AI to Analyse and Maximize Athlete Performance
With the support of AI-powered programs, coaches will be able to analyze athletes' performance during training and create personalized training plans. These programs will help assess injury risks, recommend exercises, and suggest activities for specific training sessions.
According to IOC President Thomas Bach, Intel has been chosen to develop the (AI) infrastructure that will enable the implementation of these cutting-edge technologies at the Paris 2024 Olympic Games.
With its expertise in implementing advanced technology, Intel among other technological partners of the Olympic Games will be a key player in ensuring that these pioneering innovations, set to be introduced at the Olympics, make a unique impact on the Games.
Navigating the Ethical Maze: AI in Sports
AI may lead to revolutionary advancements in sports, but it also raises substantial ethical issues. For instance, the use of AI in performance analysis may create unfair advantages, widening the disparity between wealthy, well-funded teams or countries and those without financial resources. Data on athletes’ biometric characteristics raises privacy issues as well. Although AI used in officiating decisions could help reduce human errors, some argue that it takes away from sports’ humanity.
Additionally, using AI to forecast outcomes or examine strategies might result in over-optimization which reduces unpredictability and excitement that attracts people to sports. As we begin to implement AI technology in the Olympic Games and beyond, we need to find a balance between technological advancement and preserving sports’ integrity, fairness, and human essence. In this regard, focusing on ethical aspects will be important to ensure that artificial intelligence adds value instead of compromising the values of sportsmanship and fair competition.
The Future of Sports is Here – Are You Ready?
As AI revolutionizes the Olympic Games, it's clear that the fusion of technology and sports is no longer a distant dream – it's our reality. From safeguarding athletes to creating immersive viewing experiences, AI is set to transform every aspect of the world's most prestigious sporting event.
However, the impact of AI extends far beyond the Olympic arena. In today's rapidly evolving digital landscape, businesses across all sectors must harness the power of AI to stay competitive and innovative.
Are you prepared to lead in this AI-driven future?
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Don't let your business fall behind in the AI race. Explore how our AI-powered services can propel your organization into the future. Let's turn your business into an Olympic champion in the digital age!