The AI Super Bowl – Humanizing AI ?

Super Bowl LIX will not just be about touchdowns and tackles—it will be the most AI-driven Super Bowl yet. From high-profile AI-powered ads to real-time analytics, betting, and even virtual fan experiences, AI will be everywhere. Tech giants will use this year’s game as their stage to push AI into the mainstream. But while companies are eager to showcase AI’s capabilities, they must carefully navigate public perception, ensuring that AI is seen as an enabler rather than a replacement for human experiences.

So, how will brands strike this delicate balance?

The AI Super Bowl: Tech Giants Take Center Stage

The Super Bowl has always been a prime advertising battleground, and in 2025, AI will take over the commercial break. Major tech companies will spend a record-breaking $8 million per 30-second spot, using the opportunity to position AI as an integral part of everyday life.

?? OpenAI will debut its first-ever Super Bowl ad featuring ChatGPT. ?? Google will showcase its Gemini AI model but had to revise an ad after an AI-generated cheese fact was found to be inaccurate. ?? Meta will advertise its AI-powered Ray-Ban smart glasses, featuring Hollywood celebrities. These glasses are selling well. Just the Chicago airport stores, as I found out by talking to the stores, sell about 10 a day at about $350 each?? Salesforce will promote its AI assistant for customer service. ?? GoDaddy will highlight its AI-driven website-building tool.

The clear theme? In my opinion is going to be about Humanizing AI. These brands are working hard to make AI feel more relatable, accessible, and less intimidating. Post Superbowl: None of the viewers with me liked the advertisements overall and none of AI ones stood out.

The Risk vs. Balance Dilemma in AI Advertising

Despite the enthusiasm, AI-driven advertising comes with risks. Companies must balance innovation with trust, ensuring that AI is presented responsibly.

Here’s a look at some key risks and how brands are balancing them:

Risk Description Balancing Strategy Example Accuracy of AI Outputs AI-generated content may contain inaccuracies, leading to misinformation. Implement rigorous fact-checking protocols and human oversight to verify AI outputs. Google edited its Super Bowl ad after its AI, Gemini, provided incorrect information about Gouda cheese. Public Anxiety Towards AI Consumers may feel uneasy about AI's role in society. Develop campaigns that demystify AI, highlighting its benefits and addressing concerns. OpenAI's ChatGPT commercial will continue to alleviate consumer anxiety by showcasing practical applications of AI. Over-Automation Excessive reliance on AI could diminish creative uniqueness and human touch. We are seeing this in our tests in creativity in design in an article I will publish soon here on LinkedIn as well. Advertisements will balance AI use with human creativity to maintain authenticity and emotional connection. Advertisers are combining AI elements with nostalgic themes and humor to resonate with audiences. Ethical Concerns and Misrepresentation AI-generated content might mislead or misrepresent information. Establish ethical guidelines for AI use in advertising to ensure transparency and honesty. Companies are cautious in their AI applications to avoid potential missteps and maintain trust.

Brands must walk a fine line between showcasing AI’s potential and ensuring that consumers don’t feel alienated or overwhelmed. Post Superbowl: None of the advertisements wanted to push the AI and it seemed some did not even get the Gemini advertisement, let along know what Gemini was.

Beyond Ads: AI’s Role in the Super Bowl Experience

AI will not just make waves in commercials—it will be embedded throughout the Super Bowl experience, shaping how fans watch, engage with, and analyze the game.

1. AI in Sports Analysis & Betting

The Super Bowl will become a playground for AI-driven sports analytics and betting models. AI-powered tools like Next Gen Stats will provide real-time player insights, while SportsLine’s AI PickBot will generate betting predictions. AI will also play a role in predicting the winner, with models like ChatGPT, Grok, and DeepSeek favoring the Kansas City Chiefs.

2. AI Enhancing Fan Engagement

From augmented reality (AR) overlays to AI-driven game highlights, AI will reshape how fans experience the game. Companies are already exploring virtual reality Super Bowl experiences, allowing fans to "attend" the game from home. In the future, we may see AI blurring the lines between passive viewing and active participation through personalized, interactive broadcasts.

3. AI in Sports Tech & Player Safety

AI-driven simulations will be a key part of player safety and performance optimization. The NFL’s Technology Innovation Hub will use AI to analyze game data and predict potential injuries, while AI-powered Tackle Analysis will help refine tackling techniques to prevent head injuries. AI will increasingly be used to protect players while enhancing their performance.

4. AI Predictions: Chiefs Favored to Win

Based on AI predictions from multiple models, the Kansas City Chiefs will be favored to win Super Bowl 2025 against the Philadelphia Eagles. Here’s a breakdown of the predictions and reasoning:

1. Score Predictions:

ChatGPT: Chiefs 31, Eagles 28, DeepSeek: Chiefs 31, Eagles 27, Gemini: Chiefs 31, Eagles 27, Grok (outlier): Eagles 31, Chiefs 28

Post Superbowl: The Chiefs performance was way below expectations and the game was not even close. Grok predictions of Eagles winning was correct, but the scores were not even close [Eagles 40- Chiefs 22].

2. Reasons for Favoring the Chiefs:

Experience: The Chiefs have appeared in multiple recent Super Bowls, winning three titles in the last five seasons.

Patrick Mahomes: His ability to make clutch plays and elevate the team in high-pressure situations.

Coaching: Andy Reid’s experience and offensive strategy provide a tactical advantage.

Offensive Firepower: The combination of Mahomes and Travis Kelce creates a potent offense.

Adaptability: The Chiefs have shown the ability to make mid-season adjustments and overcome struggles.

Post Superbowl: The Chiefs performance was way below expectations and the game was not even close. The Eagles defense was strong and it provided the offense enough opportunities.

3. Betting Odds:

From my reading of the coverage Chiefs will be listed as slight favorites, with odds of -122 to -126 depending on the sportsbook. While most AI models favor the Chiefs, predictions indicate a close contest, highlighting the Eagles’ strong defense..

Final Thoughts: Is AI Winning the Public?

Super Bowl 2025 will mark a pivotal moment for AI—not just as a technological tool, but as a mainstream brand. However, as companies push AI into the spotlight, they must ensure they’re building trust, transparency, and emotional connection with the audience.

The biggest takeaway? AI will not just change how companies advertise—it will transform how we watch, analyze, and engage with sports.

The question now is: Are we ready for AI to be an integral part of our Super Bowl experience?

Would love to hear your thoughts—drop a comment below!??

Post Superbowl: The SuperBowl experience was not that great and hence the AI was not noticed at all.

Disclaimer

This article reflects my personal views and insights of transformational impact of AI just beginning. It does not represent the views of Purdue University. I have nothing to do with the score predictions but merely reporting them. Do not place bets based on my article. Also I do not understand football well. I am a racket sports and basketball fan.