AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In
Vizion Interactive
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It should come as no surprise that the world of digital marketing ?(like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as we move into another new year. By now, we all understand that 2024 is likely to see more huge, economy-rattling advancements in AI, but understanding how to effectively parlay this shifting tech landscape into a successful digital marketing strategy is another matter entirely.
As you work on finalizing your own brand’s digital marketing strategy for 2024, let’s reflect on how some industry experts have found AI-assisted success in 2023 and what their plans for expansion and improvement are in the new year.
Rise of the ChatBots: Integrating AI “Employees” Into Your Marketing and Customer Service
As we head into 2024, it seems like everybody is talking about (and talking to) AI chatbots. Equipped with impressive natural language AI capabilities, chatbots can now reliably serve as frontline customer service for many commercial and professional websites.
Although the first online chatbots were deployed years ago, these were usually little more than glorified FAQs — which only left customers more frustrated with their inability to reach a human customer service representative to answer their unique, specific questions.
Chatbots in 2024 are a different entity entirely. Today’s chatbots can answer even moderately complex questions in natural “human” language, suggest products and services, schedule appointments, connect to the appropriate human personnel, and even help your customers place orders.
As the buzz increases and the market for this technology becomes saturated, you will need to be careful about which vendors and technologies you choose to embrace. Here’s what the experts are saying about chatbots.