AI Storytelling in 2024: 3 Trends Brands Can't Ignore

As someone combining entrepreneurship with exploring cutting-edge tech like AI, I'm excited about some key trends opening up fresh possibilities for brands to tell authentic, emotionally resonant stories. Here are three areas I've got my eye on in 2024:

1. Generative AI's Creative Brainstorming: Most of us have seen or used those impressive AI language models that can whip up all sorts of content on demand - from blog posts to ads to short stories. But rather than just cranking out words on autopilot, smart brands are tapping into generative AI's real potential as a creative co-pilot.

Leading companies are using these AI tools for brainstorming - getting the model to propose unique concepts, messaging angles, and fresh perspectives to fuel their human creative process. At DLISH, I'm exploring how to leverage generative AI for ideating narratives that skillfully capture the nuances of different cultures, resulting in gift curations that are both memorable and unique as well as creative and personalized.

1. Prompt Design: The Not-So-Secret Sauce: The more I've worked hands-on as an AI consultant, the more I've realized prompt design is becoming a critical capability. How you actually frame and construct the inputs for generative AI models largely determines the quality and context-awareness of the output.

By carefully crafting prompts focused on core traits like empathy, emotional intelligence, and respect for cultural distinctions, you can essentially "tune" the AI to prioritize those factors in its content generation. Prompt mastery is quickly evolving into an essential skill for AI storytelling authenticity and ethical deployment.

1. Multimodal AI's "Experiential" Storytelling: Another trend I find fascinating is the rise of multimodal AI models that seamlessly blend different formats like text, visuals, audio, and more into multimedia experiences. We're talking about AI that can generate personalized visuals, audio translations, localized video content and more - all on the fly.

For companies creating cultural experiences like gifting or events, this multimodal AI opens up the ability to craft rich, immersive narrative worlds that bring stories to life. Merging human experiences with dynamic AI-generated content unlocks a new era of "experiential" storytelling potential.

Those are just a few areas where AI's narrative skills are really progressing in fascinating ways this year. While the tech is powerful, I'm most excited about exploring how we can apply it in a thoughtful, human-centered way to fuel more empathy, intercultural understanding and genuine connection through brand storytelling.

What are your thoughts on these AI trends?