AI, the Solution Looking for a Problem
Focus on the problem, not the solution

AI, the Solution Looking for a Problem

I recently attended a Conference here in Auckland hosted by Dell Technologies . The topic once again was AI. However I was captivated by a talk by Tim Warren , someone who’s been in the AI business longer than most. Tim’s talk got me thinking about AI from the perspective of a Product leader. As Product advocates, we are trained to focus on the problem space, the use cases, ask the 5 whys, test your hypothesis again and again. Think problem, not solution…

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In the realm of technological advancements, Artificial Intelligence (AI) stands out as a beacon of potential. It promises to revolutionize industries, streamline processes, and unlock untapped efficiencies. Yet, there’s a growing chorus of voices that suggest AI is a solution in search of a problem. This perspective invites a contentious debate - Are we, as organisations, leaping into the AI bandwagon without a clear destination?


Albert Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about the solution.” This wisdom underscores the importance of understanding the problem space before venturing into the solution space. In the context of AI, this means resisting the allure of sophisticated algorithms until we have a firm grasp of the issues at hand.

The Cost of Misdirection

AI’s potential is undeniable, but its application is not without cost. Organisations that fail to delineate the problem space may find themselves pouring resources into a bottomless pit. The consequences range from trivial inefficiencies to colossal financial blunders. It begs the question- Are we solving real problems, or are we merely flexing our technological muscles?

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Operational Efficiencies vs. Revenue Generation

Today, most organisations utilise AI to some extent, often reaping operational benefits at minimal expense. However, when the goal shifts to revenue generation, the stakes—and costs—skyrocket. It’s crucial to ask - What problems are we solving for our customers? Are we clear on the use cases? Or are we seduced by the promise of AI without a strategy?

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The Future Is AI, But At What Price?

The trajectory of companies like NVIDIA, with their soaring share prices, suggests a future dominated by AI. Yet, we must pause and consider the cost-to-value relationship. How do we ensure that our investment in AI translates into tangible benefits for our customers and our organisation?


The most valuable company in the world?

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Five Key Considerations for Your AI Journey

  1. Define the Problem Space - Before work begins, ensure you have a clear understanding of the problem you’re solving. Engage with customers, gather data, and define the pain points.
  2. Test Hypotheses Rigorously - ?AI solutions should be developed through a process of hypothesis testing. Validate your assumptions and be prepared to pivot based on feedback.
  3. Evaluate Outcomes with Real Users - AI is not just about technology; it’s about people. Measure the success of your AI initiatives by the value they bring to users.
  4. Iterate and Learn - AI development is iterative. Use each cycle to refine your understanding of the problem and improve the solution.
  5. Consider the Ethical Implications - AI is powerful, but with great power comes great responsibility. Reflect on the ethical dimensions of your AI solutions.


A Positive Perspective with a Note of Caution

AI is undoubtedly a pathway to success for future-forward organisations. It holds the key to unlocking new opportunities and driving innovation. However, it’s imperative to approach AI with a strategic mindset. Remember, every swimming pool has a shallow end—a place to start and assess before diving into the deep!

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Don’t be afraid of the problem

AI is not a magic wand. It’s a tool—a powerful one, but only effective when wielded with precision and purpose. As we stand on the cusp of an AI-driven era, let us not be blinded by its brilliance. Instead, let us harness its power by first understanding the problems we aim to solve. Only then can we ensure that AI is not merely a solution looking for a problem, but a catalyst for meaningful change.

Matt Cutler

CEO, Active Safety NZ Limited

4 个月

Great article Darren, pragmatic and keeping it real.

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Couldn’t agree more Tim Warren and Darren Hopper! The opportunity lies in understanding your biggest problems and then having an understanding whether AI is the right tool to solve that problem. It’s the problem first, not the AI

David Hayward

Chief marketing officer | GM | Marketing | Communications | PR

5 个月

Really great article Darren Hopper! Nicely written - and any metaphor involving Einstein always brings me in. We're definitely in the part of the cycle where AI is the answer to everything (Q "Where are my missing items of clothing" A "AI") but it's only a tool, should be a solution to a (hopefully) specific problem.

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