AI Social Media Marketing: The Future Is Now

AI Social Media Marketing

We already know that as a business owner, you're doing it all.

Especially if you're an entrepreneur, you've had to become an expert in a field, come up with a business plan, dabble in graphic design, become an amateur tax expert, learn how to manage others, and probably even get additional certification and training to make it all come together!

You've invested time, energy, and resources.  

So, you know you can do it all. But should you?

As a small business owner or entrepreneur, you need to conserve your energy and resources for high-level and creative work. How can you take some of the burdens of low-level and repetitive tasks off your hands?

That's where artificial intelligence comes in. Though it may seem like a futuristic solution, when it comes to AI, the future is now.

In fact, here are some of the ways AI can create solutions in your business and allow you to focus your energy where it really matters.

AI Can Write Social Media Content

Perhaps twenty years ago, it would have seemed like a distant dream that artificial intelligence could come up with quality content. And sure, there have been some foibles along the way. You may be familiar, for example, with Microsoft's Tay, the robot who famously got manipulated by users in 2016.

However, artificial intelligence has come a long way. This is because AI is making leaps in Natural Language Generation (NLG), in which they can produce content that is similar to how humans would naturally speak and communicate.

Using this technology, AI has already been able to write financial reports and news articles. Actually, it's possible you've read an article written by AI—and haven't even realized it.

You can harness the power of AI in your social media marketing by allowing artificial intelligence to literally handle your social media marketing. With 85% of marketers convinced that social media presence is bringing traffic to their business, it's not exactly something you can ignore.

AI can write branded and fascinating content that will appeal to your consumers and possible customers. Now, we know they won't be writing novels any time soon, so that's where human involvement remains.

Use social media AI to help handle aspects of your marketing that they're equipped for so that you can spend more time making your business amazing.

AI Can Interact with Your Customers

It's not just a science fiction concept: AI really can interact with human beings. Take chatbots, for example. The next time you're on a website for a major, well-regarded brand, pay close attention to the chatbot that greets you. You might be amazing at how the chatbot can smoothly integrate your questions with its pre-built knowledge to get you the answer you need.

So, chatbots are just one example of how AI can be integrated into social media interaction. It makes sense to choose an AI solution that can answer customer queries, respond on social media, and produce quality content that actually relates to customers.

This leaves your qualified staff (and you) available for the trickier questions that require higher-level involvement.

What Does AI Do with the Information it Learns?

Now, if you're using AI to power your social media marketing campaigns, then it's actively learning about your customer base. It's learning what works and doesn't work.It knows how to shift a campaign to come up with better results because it can actually analyze those results using complex algorithms.

This is yet another example of AI doing the low-level data work. If AI is handling and writing your campaigns, that frees you up to spend more time on technical or creative aspects of your business.

This means, more time for fostering community and leadership. More time to make your business incredible. And more time to bring your business up to the next level —because you've spent less time on low-level aspects of social media content creation, consumer engagement, and campaign work.

Leverage AI in Your Social Media Marketing

It seems so futuristic, doesn't it? Content marketing in the hands of AI? But in reality, it's just the next logical step in the evolution of content. It uses the best in new technology to streamline the future of content creation and social media engagement.

Interested in learning more about how AI can power your business's social media marketing, content, and campaigns? Then discover how PreBuilt Marketing AI can optimize your social strategy, connect with your customers, and boost your online presence.