AI SEO vs. Traditional SEO. My Take:
?? ?Traditional SEO or “Ask Engine” Optimization ??
I get asked all the time. Should we turn over SEO to the magical AI 100%?? My take… First off, it ain’t ?true that it’s a “one or the other” choice.
What is true, is SEO is evolving fast, and?“Ask Engine” Optimization (AEO)?is leading the charge. With AI tools like ChatGPT reshaping search behavior, it’s no longer just about ranking for keywords.? It’s about providing?direct, conversational answers?to user questions.
As a “seasoned” professional, I make it a mission to stay up to date, every date of the year.
Here’s what I’ve learned and what my team at Flat Five Marketing is doing to stay ahead of the curve:
???3 Ways We’re Adapting to AEO:
1.?Answer the Right Questions We use tools like?Answer the Public?and Google’s "People Also Ask" to uncover the exact questions people are asking. Then we craft content that delivers?clear, concise answers?to meet their needs.
2.??Implement Structured Data Schema markup?and FAQ formats are key to making content stand out in AI-powered search results. They help enhance context and improve visibility. Something we’re prioritizing in every strategy, than you very much.
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3.Write for Conversations, Not Keywords
It’s no longer about robotic keywords. We focus on?natural, conversational language?that mirrors how users actually ask questions. It’s all about creating a Q&A-style experience that resonates.
???Why This Matters: Generative AI is transforming search from keyword-based to intent-based. Users want?immediate, actionable answers, not a list of links. By adopting AEO strategies, we ensure our clients stay visible and relevant in this AI-first world.
???My Take: Evolving, Adapt or Die. At Flat Five Marketing, we’re embracing this shift by staying adaptable and experimenting with what works. It’s an exciting time for marketers willing to think beyond the traditional approach.
???What About You? Are you preparing for the AI-driven future of search? Let’s connect and share ideas. My email is [email protected].
?? Share your thoughts below, or tag someone who needs to hear this!
#AskEngineOptimization #SEO #AI #DigitalMarketing #FlatFiveMarketing
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2 个月Thank you for sharing your thoughts. I’m very anti AI in my space, so I have to be open to trying to is in search.