AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.
Here’s what you should prioritize as AIOs gain greater control over search rankings.
1. Continue ranking well on Google’s SERPs
Sanger’s study found that a webpage ranked in Position 1 on the SERPs has a 53% chance of being included in Google’s AI Overviews, while a page in Position 10 has only a 36.9% chance.
The better you rank in Google, the higher your chances of AI selecting you as an answer to user queries.?
That said, let’s review the factors that help you rank higher on the SERPs.
High-quality, authoritative content
As Google has always said, aim to create “helpful, reliable, people-first content.” Publish valuable content to benefit readers, not simply to rank highly on the SERPs.
When creating content, keep readers in mind. Add rich media like images, infographics and video to keep them on the page longer.
Great content also leads to more backlinks. The more high-quality backlinks you have, the better your chances of ranking.?
Technical SEO and schema markup?
Technical SEO is a must if you want search engines to easily crawl and understand your site. Make sure you pay attention to:?
Entity optimization?
When you optimize for entities, you give your site a better chance of ranking in the SERPs.?
“Things, not strings,” a famous 12-year-old saying, highlights that Google’s machine learning can understand the meaning behind a keyword.?
Focus on proper nouns associated with the keywords you want to rank for.
For instance, if you’re writing a post titled “Top 10 Ways to Grow Your Business,” you can add the names of well-known businesses and entrepreneurs like “Apple” and “Steve Jobs.”
领英推荐
The best way to be featured in Google’s AI-powered search is to continue ranking well in traditional search, according to Google.?
That said, let’s move onto three other things you can do to increase your chances of being featured.
2. Target informational keywords?
Informational keywords win over transactional keywords when it comes to being featured by AI Overviews, according to studies by seoClarity and Flow.?
For example, a blog you wrote targeting the keyword “how to grow white strawberries” has a bigger chance of being featured in AI-powered search than a blog targeting the keyword “white strawberries for sale.”?
3. Go for relevant queries and long-tail keywords?
Google highlights that AI-organized results exist to remove the “legwork” from searching.
To be featured in them, target detailed queries and long-tailed keywords. AI results exist to break down these queries, so going after them gives you a better chance of getting featured.
For example, target keywords like “how to choose black shoes for men” instead of “black shoes” or even “shoes.”
4. Match search intent
AI-generated results exist to give users an easier time. To get featured, one thing you can do is create content and target keywords that match their search intent.
As you can see, Google AI Overviews took information from blogs that matched the search intent for the keyword, rewrote it and included it in the AI-generated results.
AI search engine visibility: It’s not really that different from regular search
AI Overviews, chatbots, LLMs. They’re taking over the world of search. They’re providing users with even more ease and convenience.?
But there’s not much for you to worry about. For now, it seems the main thing you can do to appear in AI-powered search is to do what you’ve always been doing to rank well on the SERPs.
Plus, Google search is still number one, with 8.5 billion searches per day. Compare that with ChatGPT’s 14 million searches per day, and you can rest assured optimizing for traditional search is still the best way to go.