AI and SEO: Is Google the Next Yellow Pages?
“SEO is dead.” I’ve heard that gloomy statement for the past 15 years. Even Gmail’s own founder Paul Buchheit estimates that Google is posed for major disruption in 1-2 years.?
Here’s why that’s bollocks.?
Think about the word “Google.”?
It’s become a verb. How many brands have achieved that? Such global saturation doesn’t disappear in 1-2 years.?
Yes, the AI landscape is evolving every day: in the past week alone, Microsoft unveiled the new AI-powered Bing and integrated ChatGPT into Teams, and Google demoed its experimental AI “Bard.” The new Bing may offer the more comprehensive search capabilities
Clearly, the space is evolving at such a speed that we can barely predict where we’ll be in 1-2 weeks, much less 1-2 years from now.
领英推荐
In the face of such rapid evolution and competition
Microsoft is trying to do to Google what Netflix did to Blockbuster. Don’t try to beat them at their own game — just rewrite the rules.
In short, Google will not go so quietly into the night.?
Is AI a threat to Google? Sure — maybe one day. (Take this post’s image, as an example: our brand designer created it in tandem with the text-to-AI image generator “Midjourney.”) But, AI isn’t going to take down Google in the apocalyptic timeframe predicted by folks like Buchheit. AI tools are just not there yet. Great SEO and solid, user-backed research will always drive delightful customer experiences
If there’s one constant in this world of variables, it’s that user experience often starts
Partner, Analytics and Optimization at WillowTree, a TELUS Digital Company
2 年I've been interested to see how this tech would be included from a UI perspective, and I'm liking what Bing has so far. It's secondary to main search for now in a knowledge panel, so not going ALL in. I LOVE the footnoted sources to actually credit the sites generating the content, and to allow users to do additional research in the ways we're used to. And then some canned responses, to help teach users to think through chat (and mirror some of the interfaces we've seen from Facebook Messenger and other text-based chatbots in the past). Very intrigued to see if Google ends up mirroring this or trying something totally new.
I'd put my money on Google for all the reasons mentioned, but I'm pulling for the underdog Bing. I'd love to be proven wrong though.
(Personal) Brand Strategist & Networking Coach → Helping entrepreneurs & executives build brands that attract clients, talent & opportunity | Family Man | Superconnector | AI & ?lockchain ?ull | Hot Sauce Aficionado???
2 年Such a great post, Kurt. I, for one, think any copy is made better by the inclusion of the word "bollocks," too. The point about Google becoming a verb is excellent - no one is talking about binging the answers to questions they don't know. I also just realized how closely that resembles "bingeing," which doesn't have a great connotation even if people were to start saying that. I also really like your Netflix <> Blockbuster analogy. Time will tell how much marketshare Microsoft can steal away from Google as the battle of their respective ai bots continues, but I'm with you: google has the crown and it's not going to give it up easily or anytime soon. I posted a poll three weeks ago about ChatGPT's ability to help Microsoft steal marketshare from Google and the results, though not statistically significant by any stretch, were interesting. https://www.dhirubhai.net/posts/liamdarmody1_artificialintelligence-ai-technology-activity-7020017946483707905-FQ9A?utm_source=share&utm_medium=member_desktop Regardless, the fact that Bing is even being talked about in the headlines has to be a win for MSFT. Exciting times ahead...
Staff Software Engineer, Ally, Writer, Gamer, Husband, Father (of 3). Passionate about computers and people.
2 年I for one am excited to see how companies are planning on piecing together a user query + search results + a text generation engine like ChatGPT to generate correct information. You'd think that ChatGPT is well-primed for this already: just feed it the query, the search results, and ask for a summary. I wonder if MS or Google is building anything custom or retraining any AI on this new pattern.