AI Security Threat
Our weekly CMO Council LinkedIn newsletter provides insights to CMOs on:
o?? Security Should Be Involved In Marketing Meetings Early
o?? How CMOs Need To Adapt, Collaborate, Innovate
o?? Synchronize To Optimize Customer Experience
o?? Key Marketing Research From CMO Council
Security Should Be Involved In Marketing Meetings Early
The top marketing initiative posing the greatest security threat is the use of AI, followed by customer behavioral data and Internet of Things, according to a recent CMO Council survey. CMO Council’s latest report with KPMG,?Marketing and Data Security: the Unlikely Brand Building Partnership,?found that 33% of marketers say security organizations are hesitant, even unwilling, to collaborate. And in 65% of campaigns, security isn’t actively engaged by marketing during conceptualization and planning. Our key recommendation is to prepare your business to be at the forefront of AI technology in your industry by acutely examining your data collection, storage, and usage across functions. Understand how marketing and security can redefine their working relationship to get ahead
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How CMOs Need To Adapt, Collaborate, Innovate
There are global shifts in the role of senior marketers, driven in part by AI of course, but also due to increasing complexity and accountability for Chief Marketing Officers, within markets and within organizations. In a recent article entitled, “CMO: Facing extinction or adapting?” Fast Company reported that CMOs needed to adapt, and some global brands are in fact eliminating the CMO position. “In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear,” reported Fast Company. It looked at how marketers can collaborate with allies such as the CFO to achieve long-term revenue impact, and CIO in building and maintaining powerful MarTech/AdTech stack. The article also quoted CMO Council research which found that only one in five CMO-CFO relationships were truly collaborative. Read our report on why CMOs need to be adaptive to fuel innovation
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Synchronize To Optimize Customer Experience
Join CMO Council peers and marketing leaders in Europe for an hour-long video roundtable on harnessing the power of AI to unleash a wave of real-time insights, productivity and speed to measurably impact campaign performance, go-to-market execution and customer value creation. Customer disconnects are multiplying as brands strive to keep pace with more fragmented audiences, multiplying digital channels, and the demand for responsive, personalized “in-the-moment” messaging and interactions. Now is the time to benchmark how well you are evolving in the connected, experience economy where real-time problem resolution and exceptional operational agility to meet customer needs and purchasing proclivities are paramount.?CMO Council, and our partners at Sprinklr, invite you to join in a virtual interactive session of leading marketers across the region on November 14
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Key Marketing Research From CMO Council
Do you know how marketers are preparing for our changing world and what their next focus will be? We want you to learn, grow and compete with on-demand access to timely intelligence, guidance and best practices from the CMO Council’s peer-powered network of marketing leaders worldwide. Our latest research reports include exclusive insights on marketing and data security to safeguard brand trust in our increasingly complex market; how AI-led digital innovation is transforming industry sectors; growing adoption of emerging technologies to increase productivity and deliver better consumer experiences, and many more insights on strategic marketing issues, including cross-functional alignment, customer acquisition, customer experience, data management, MarTech and digital transformation, personalization, revenue and growth. Do a deep dive into our bespoke content for decision support
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1 个月As a marketeer by training and now in cybersecurity, I can honestly say that cybersecurity design thinking needs to be applied into processes. Understand cyber and data protection strategy, vendor and partner risk management, secure your digital marketing platforms, train your team, work closely with the IT/Cybersecurity team (CISO), monitor suspicious activities, protect your customer privacy.
?? 125 Million Impressions/Year I ??? LinkedIn Top Voice For Marketing Strategy I ??Fractional CMO I ??AI-Martech I ?? 21000 + Mktg. Tests I ??B2B Digital Strategy I ??GTM Strategy I ??Startup Advisor I
1 个月It's essential for marketing leaders to adapt to the evolving landscape shaped by AI and increasing complexities. The insights from the recent CMO Council survey underline a crucial point: security needs to be integrated into marketing initiatives from the very beginning. With AI posing significant security challenges, along with concerns about customer behavioral data and the Internet of Things, it's alarming to see that 65% of campaigns lack early security involvement. Moreover, it’s clear that CMOs must collaborate more closely with their CFOs and CIOs to drive revenue effectively. The statistic showing that only 20% of CMO-CFO relationships are truly collaborative is indicative of the need for change. By synchronizing efforts, brands can enhance customer experiences and navigate the connected experience economy more successfully. I’m looking forward to the CMO Council's upcoming video roundtable on leveraging AI for real-time insights and campaign performance. This will be a valuable opportunity for marketers to discuss strategies that foster innovation and operational agility.