AI says: You need leadership in every niche of your digital strategy
When in 2015 the late Jack Welch was in CNBC talking about his book The Real Life MBA co-authored with his wife Suzy, the 0.0 TV presenter started to talk about Twitter, Facebook etc... but Jack said
No no, but LinkedIN is the place to be where you can build a brand or a mini-brand
The journalist could barely say....sure.
The then LinkedIn′s CEO Jeff Weiner made sure to publish such a wonderful clip for the delight of all the experts as Jack was already very actively using the Linkedin′s owned Pulse 3.0 Digital Publications Module.
When ?Jorge Zuazola?CEO & Founder?European Leadership asks this question to the February 2023 version of the official Microsoft AI ChatBot
Why is a leadership brand so successful in Linkedin as the digital epicenter in the AI era to the extent LInkedin even has an AI module embedded in each web 2.0 or company page ?
The answer is astonishingly beautiful for some but quite logically detailed to the eyes of ?Jorge Zuazola
LinkedIn, as a professional networking platform, has become a digital epicenter for leadership branding, especially in the AI era. Here are some reasons why a leadership brand is successful on LinkedIn:
Professional Audience: LinkedIn hosts an ever-expanding member base of professionals who use the platform to network, research, and grow their careers. This makes LinkedIn a uniquely powerful social media channel for B2B marketers.
Brand Awareness: Building and measuring brand awareness on LinkedIn helps companies gain relevant visibility and recognition with their most valuable audiences. This is why 97% of B2B marketers utilize it for their content marketing efforts.
Employee Advocacy: Engaged employees can magnify a company’s brand presence and enhance its reputation as an employer of choice. Research has found that jobs shared by employees yield 30% more job applications.
Thought Leadership: Every part of your profile needs to imply thought leadership in your niche. This can help others identify the value of connecting with you.
As for the AI module embedded in each company page, it’s part of LinkedIn’s efforts to infuse AI into its platform. AI can assist with everything from finding members the right job openings to surfacing better candidates for customers. It can also provide writing suggestions and job descriptions to enhance profiles, and help marketers achieve objectives through organic and paid content with sophisticated targeting.
In summary, the combination of LinkedIn’s professional audience, emphasis on brand awareness and thought leadership, employee advocacy, and the integration of AI technologies creates a potent environment for successful leadership branding.
European Leadership: The best 5.0 Leadership Model in the World
European Leadership does indeed leverage LinkedIn with an excellent leadership model led by Jorge Zuazola
Jorge Zuazola delivers as leader. Just click here below to see what is now huge team of 5.0 leadership success cases worldwide i.e.
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If you click and read these 3 links
you will see that the digital technology has done the leadership path i.e.?Spanish Leadership?European Leadership?American Leadership?and others exceed 2 M followers as can be seen in the huge list of successful cases above
Contact?Jorge Zuazola?CEO & Founder?European Leadership?to enjoy our leadership 5.0
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1 年Except Jack Welch destroyed GE, and the careers of thousands of GE employees, and damaged the futures of their families. GE used to be an industrial behemoth that *made* things. Today, it is a lackluster financial house of cards.
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