?? AI in Sales: Practical Tools and Real-World Applications ??
Kara McMaster
Helping B2B Founders Build $1M+ Growth Engines with Predictable Sales Pipelines in Just 90 Minutes a Day ??
Fresh off an insightful video on "The Top 10 Ways to Use AI for Sales," here's a more practical perspective, spotlighting available tools and their real-world applications:
1?? Descriptions: Tools like Copy.ai can help craft compelling product, service, or listing descriptions. For instance, ask it to "write a property listing for a two-bedroom, one-bath condo on Jane Street in Glendale, California." Real estate agencies like RE/MAX have found such tools handy for drafting descriptions, ensuring accuracy and enhancing creativity.
2?? Rebuttals: AI tools like Pepper can generate persuasive responses to common sales objections. Type "Sales rebuttal for 'now isn't a good time'" for a well-structured response. Sales teams in diverse industries have used these AI-powered rebuttals to handle objections effectively.
3?? Contracts: LawGeex uses AI to help draft transactional agreements and contracts, enhancing efficiency. Legal teams across sectors have reported these tools to be invaluable in expediting contract creation and review processes.
4?? Social Media content: Cortex is an AI-powered platform that generates fresh social media content ideas. For instance, prompt it with "write a 250-word social post about the importance of home improvements." Brands such as Lowe's have seen a significant boost in engagement from AI-suggested content.
5?? Trending content: MarketMuse uses AI to identify content gaps and trending topics in your industry. Health insurance companies, for instance, have used it to maintain a steady stream of relevant blog posts.
6?? Newsletters: AI tools like Phrasee can generate engaging newsletters. Life coaching organizations have found it beneficial to prompt with "write a newsletter about the importance of learning from coaching courses."
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7?? Transactions: DocuSign uses AI to streamline the signing of digital documents, accelerating deal closures. Many companies have experienced smoother, quicker deal processes using such tools.
8?? Product tours: Use ChatGPT-4 by OpenAI to write captivating product tours. For example, fitness companies can ask it to "write a product tour about your specific gym equipment" and watch as it crafts an engaging narrative.
9?? Event Copy: AI can assist in writing event copy. Ask ChatGPT-4 to "write an invitation for a housewarming event" and tweak the copy to your liking. Event planning companies have found AI invaluable for creating compelling invitations.
?? Sales copywriting: ChatGPT-4 by OpenAI is a potent AI that can draft engaging emails and follow-ups. Companies have used this to automate part of their prospecting emails, freeing up time for more personalized outreach.
AI is revolutionizing the sales landscape, making processes more efficient and outcomes more impactful. It's time to embrace these tools and unlock your growth potential! What's your experience with using AI in sales? Let's discuss in the comments!