AI rules the ad game — are you in?
Lindsay Sutula
My company, Top Fox Marketing, is an all-in, no-nonsense marketing agency that gets your customers clicking.
News! I was recently interviewed in The Shift Spotlight Podcast. In a candid conversation with host Winter Baserva , I talk about my goal of creating a business I'm proud of... and the growth of a thriving digital marketing agency ( Top Fox Marketing ).
Listen in on a conversation about leadership, team culture, and what makes Top Fox tick. Stream at the links below. Mic drop!???
Top Stories ??
Google goes all-in with AI advertising.
As the holidays approach, Google dropped a bag of AI-powered goodies for Performance Max campaigns. ???? Here’s a breakdown of the new features:
We're particularly curious about the quality of the AI-enhanced videos. What about you? Check out the full details, and then let us know.
LinkedIn gets serious about video.
B2B marketers, take note. LinkedIn's new ad features are aimed directly at you (and us ??).? Here's a closer look:
LinkedIn's focus on live events and video ads speaks to the growing demand for dynamic, short-form content in the B2B space. Read more about the updates here.
领英推荐
Tech & AI Trends?
→ Apple’s iOS 18 kills contact syncing — With iOS 18, apps that sync contacts to build friend networks are in trouble. Users are saying “nope” to the new permission, leaving social media apps scrambling to build density. This could shake up how social apps grow. More details.
→ Anthropic takes AI to the next level — Props to the AI Marketing Forum for breaking this news. Anthropic's introductions of Claude 3.5 Sonnet and?Haiku show vast improvements in coding—and offer a first-in-its-kind capability: computer use via API. Yep, it can now mimic humans by clicking, typing, and interacting with a computer screen. Find out more.
Search & Social Updates
→ Google axes sitelinks search box — Google is officially retiring the Sitelinks Search Box in November 2024, citing low usage. It’s been a 10-year run, but all good things must come to an end, right??Learn more.?
→ Where did all the Google reviews go? — If you're seeing reviews vanish from your Google Business Profile, Google’s AI-powered filters may be flagging them for spam, or they could be manually removed. Regulatory pressures and stricter review guidelines are leading to more removals. Here’s why your reviews might be disappearing and how you can stay ahead.?
Analytics & Engagement
→ Instagram carousels outperform regular posts — More media equals more interaction, and Instagram gives carousels a second chance by re-showing them if users don’t swipe the first time. It’s a win-win for engagement. Read more.
→ Google Analytics rolls out segment sharing — If you’re tired of recreating segments for each report, GA4 just dropped an update that lets you share segments across your organization. With enhanced permissions and segment management tools, this update brings efficiency and consistency to your data analysis. Learn more.
What We're Reading
??? "10x Is Easier Than 2x" — If you geek out on professional and personal development, this book's for you. Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Snag a copy here.
?? How companies foster innovation — Hear from Lindsay Sutula (we know, she's popping off) on how Top Fox fosters a culture of innovation. Read the article.
??? Why understanding client pain points is your strongest asset — From your faves at Top Fox comes a blog on why truly understanding your clients' pain points makes you a trusted partner, not just a vendor.?Dig into the blog.