AI Risks, Ralph Lauren, Penguins Chasing A Butterfly & more...

Thanks for reading.

Welcome to Different.?

The (experimental) LI newsletter for entrepreneurs, creators and marketing leaders with a Different mind.

Sponsored by Bad Tuna Industries.

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On July 27th, 2023 about 300 super-smart, super-ding-dong AI people?got together at a high-end, entrepreneur positive, community-hub, workspace, in San Francisco to discuss the (very real) potential downsides to AI.

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(AI: What could go wrong?)

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They were invited by my buddy, legendary tech analyst R "Ray" Wang (Founder/ Chairman Constellation Research).?

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Here are (just) a few thought provoking snippets:

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“Exponential algorithmic biases.?

Even with large data sets, AI systems can make decisions that are systematically unfair to certain cohorts, groups of people, or scenarios.?

Some examples include reporting, selection, implicit, and group attribution bias.”

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And…

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“Reality distortion.??

AI will create misinformation and disinformation overload.?

The generation of exponential amounts of misinformation and disinformation continues the onslaught of a warped presence.?

This distortion field will hinder human judgment and obfuscate reality.”

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And my personal favorite…

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“AI overlords and authoritarianism

While the likelihood that a General AI could take over the world or society today, the rapid digitization of the physical world increases the possibility of an AI war.?

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Large organizations with access to the insights of AI and the means to indirectly and directly influence behaviors will have to be combated by systems that protect individual freedoms and liberties by design….”

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For all of the upside potential for AI, there is an equal and opposite downside potential.

Might be a good time to broaden our thinking and expand the dialogue?

Read the complete breakdown here.

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Ralph Lauren Is Successful Because He Built A Brand. Right?

(Category Design is hard for many because it requires so much unlearning)

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Ask any person on earth why Ralph Lauren was successful, and 99% of them will say the same thing:

“He built an incredible brand.”

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But is that actually what?caused?his success? Or was the Ralph Lauren brand the result of his creating a DIFFERENT category?

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As we wrote in our mini-book?The Big Brand Lie,?his success all started with his unique “wide” ties.

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He designed the first tie to break the mold of what a tie should look like for men—and the first tie that even remotely resembled having its own distinct style.

Ralph’s ties were?different.

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Marketing "experts" extol the value of “building a brand” as a path to success.

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It’s as if sprinkling some kind of magic dust on your “brand” (changing the colors, the font, the logo design, etc.) is going to drive a breakthrough in growth.

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Or, even worse, “Let’s use big, all-encompassing, undifferentiated language to make ourselves appeal to everyone.

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Something like, ‘We are an authentic, purpose-driven brand.’”

I will live my (entire) life wondering how branding is a solution to a lack of differentiation?

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"Just because you have a spam cannon, doesn’t mean you are good at marketing."

???? Kevin Maney ney, Co-Author Play Bigger, Co-founder Category Design Advisors

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And now….

…. Penguins chasing a butterfly.

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Pirate on my friend,

Christopher Lochhead

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Copyright?Category Pirates, LLC

?Here are the legal warnings.

(and the Scooby Snacks ??)

Attention: All newsletters contain nuts ??

?Beware: The creator of this (experimental) LI newsletter:

-can’t find his wallet

-does not possess a GED

-was thrown out of school at 18

-was likely hangin’ out with Mary Jane

-is considered radically incompetent (by many)

-possess multiple learning differences (aka superpowers)

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Book reviewers on the internet have called his work:

“Very shallow”

“Incredibly mediocre”

“Easily one of the worst things I've had the displeasure of listening to.”

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And one of the all-time greatest business book reviews:

“This book reads more like an MLM or cult brochure.”

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There are (random) strategically placed spelling, grammar and formatting mistakes in this newsletter.

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If you think Oprah controls “Big Pharma” so they can install chips in people’s heads to force them to lead their "best lives", then consider these strategic mistakes part of a secret code that unlocks Federal Government servers in Bumsquat Youdaho to the files that prove the Grand Canyon was made by Aliens. ?

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If you’re not an Oprah control person, the errors herein exist because Lochhead is lazy… and wants to write in an unfettered, real(ish) time way and an editor would slow the roll.

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Please.

Pretty please.

(with whiskey ?? on top)

Share this Different newsletter.

(Pretty sure this social medial platform doesn’t like newsletters with swearing and pirating.)

So be a pirate – stick it to “the man”!

Share this Different newsletter.

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Do not drive automotive vehicles or operate heavy equipment within 12 hours of consuming this (experimental) newsletter.

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The left lane, is the passing lane.

Blocking the passing lane could result in a $269 fine.

And 69 years in jail.

Prius & tesla drivers this goes double for you.

(cuddle cuddle)

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The stuff in this (experimental) newsletter that sounds nuts, ill-conceived &/or poorly written… I did that on my own.

(Probably after an IPA and a bourbon)

That said,

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Most of the ideas, research, frameworks (and even big chunks of the writing) are as a direct result of (or completely lifted from) my partnership with Eddie Yoon & Katrina Kirsch ???? (aka Category Pirates)

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Subscribe to Category Pirates (our real newsletter) here.

If you're not enjoying this (experimental) newsletter, you're among the vast majority of people on planet earth.

If (by some breach of your better judgement) you are enjoying this Italian olive oil smooth read, with just the right level of AD/HD insanity…

you might get fired up about our real work:

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books,?paid/real newsletter,?and/or podcasts.

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Ever sit next to someone farting on a plane?

Have you ever heard Motorhead’s (legendary) cover of Bowie’s Heroes?

Have you ever seen 1000 Italians play a Foo Fighters song?

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Contrary to Internet rumors, “The Economist” is not the secret funder or publisher of this newsletter.

(We in no-way associated with “The Economist”.)

Check out our new #1 Bestseller (in Marketing & Startups)?“The 22 Laws of Category Design”

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AND….

Have you been reading about the elections in Zimbabwe?

Learn from the legendary Pastor Evan Mawarire, who (with a facebook video) a sparked the peaceful protest heard across Africa and the whole world.

Check out this podcast.

Robert Earl Keen was right.

"I kinda like this doin' nothin', it's something that I do"

... this is the part of Different, that is like the very end of a movie...

?….where some directors throw in crap-o-lla

(Did you know that Thomas Crapper - a British plumber popularized the modern toilet category? That's why we "take a crap". )

.....for their own entertainment purposes, because they assume by this point, people have left the theater...

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...but for some reason you're still reading... and I'm still writing...

Everything is the way that it is, because somebody (like you) changed the way that it was.

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(Is this newsletter still going?)

(This getting highly unprofessional?)

If you want to drive revenue, you might love this How To Reframe The Problem & Win

Podcasts are the only medium for authentic (unedited) dialogue.

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Hikers spot mysterious spear-wielding ‘wolf man’ in German mountains

Group Of Driverless Cars Bounce Pedestrian Between Them

Are you really still reading?....

If you’re into Marketing here’s a podcast you might not like.

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This newsletter really ties the room together.

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More Warnings:

There will be repetitive content from time to to…because the creator of this newsletter will absolutely forget he already posted it…

….this is a feature, not a bug.

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Don’t crack eggs on your baby’s head.

Warning: Turkeys cannot fly.

Teach kids AI.

Listen to Tom Waits.

Read Richard Bach.

See KD Lang Live.

Hey, thanks for hanging out for the extra (silly) scooby snacks at the end...

….let's hang out again soon ????????

Hold Fast.

And stay legendary.

Published by Category Pirates.

Sponsored By Bad Tuna Industries.

Makers of Bad Tuna Armpit Wipes?

(We in no-way associated with “The Economist”)

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