AI revolution in media: How does it change the game?
Artificial intelligence (AI) is rapidly transforming everything from our daily lives to business practices. But like any powerful tool, AI can be a double-edged sword!
Here’s a concerning example: Deepfakes, one of the top three identity theft threats according to Sumsub's Identity Fraud Report 2023, have skyrocketed by tenfold in just 2 years. The media landscape has become a prime target for these AI-generated forgeries.
Content created by artificial intelligence is increasingly eroding trust in the news. Even journalists struggle to discern the 'right' news (see: Wales region in England!), while brands are also on the hunt for 'reliable' sources to publish their news.
Source for accurate and reliable news: B2Press
In this digital age, trustworthy news sources are more important than ever. While B2Press itself isn't a news outlet, it can be a tool to navigate the media landscape.
For over 8 years, B2Press has built a reputation for quality with both organizations and media outlets through its online PR services. It is specialized in press release distribution through strong media partnerships and targeted journalist lists. This focus on established media channels helps B2Press prioritize getting your news in front of reputable sources.
You can increase the impact of your PR efforts by “safely” reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.